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Lennar, East Coast Division

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Lennar Names Veronica Perez Director of Sales and Marketing for Carolinas Division


Charlotte, NC, April 21, 2010 --(PR.com)-- Lennar, one of the nation’s leading homebuilders, is pleased to announce Veronica Perez as the new Director of Sales and Marketing for its Carolinas division.

Perez is an accomplished real estate leader with more than 17 years of proven experience in strategic direction, sales execution, marketing and branding having managed strong teams at several of the top homebuilding companies in the nation.

She comes to Lennar’s Carolinas division from Pulte Homes, Inc., where she served as Vice President of Sales and Marketing for its Georgia division, the company’s third largest division, for two and a half years and its Raleigh Division for more than four years.

While at Pulte Homes, Inc., Perez managed six of the top 10 selling communities in the Atlanta market. She was also selected directly by the CEO to serve on the corporate Inclusion and Diversity Council and was recognized as a Top Gun Trainer for her superior performance in recruiting and developing new and existing talent.

Prior to Pulte Homes, Inc., Perez was the Vice President of Sales and Marketing for K. Hovnanian Homes Raleigh Division. She is no stranger to Lennar, having started her career in the homebuilding industry as Lennar’s Director of Operations and Marketing for the Southeast Florida division.

“We are extremely honored to have Veronica back at Lennar helping us further enhance our brand presence in this market,” said Jerry Whelan, President of Lennar’s Carolinas division. “Veronica is an exceptional leader with a proven track record in successful marketing and sales initiatives. We look forward to her insights and expertise assisting us in taking our division to a new level of homebuilding excellence.”

Perez will oversee the overall sales and marketing strategy for the homebuilder’s Charlotte and Greenville markets. This includes Lennar’s new highly anticipated Ardrey Crest community in South Charlotte that is planned to open this summer.

She holds a Bachelor of Arts degree in Marketing and Advertising from Boston University.

Lennar is one of the nation’s leading homebuilders with more than 55 years of experience building homes and communities all across the country with a variety of home product offerings available to meet any prospective homebuyers unique homeownership needs.

For a complete list of Lennar communities in the Charlotte and Greenville area visit http://www.Lennar.com/Charlotte or http://www.Lennar.com/Greenville.

About Lennar Corporation
Lennar Corporation, founded in 1954, is headquartered in Miami, Florida and is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and retirement homes in Communities that cater to almost any lifestyle – such as urban, golf course, Active Adult or suburban Communities. Currently the company builds homes in 17 different states in some of the finest markets across the country.

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Contact Information
Lennar
Brandi McDonald
321.446.8967
Contact
http://www.lennar.com/charlotte

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