PE4life Joins The Century Council, Apolo Ohno and Dara Torres on Capitol Hill

Kansas City, MO, April 24, 2010 --( PE4life, a national nonprofit organization dedicated to getting kids fit in a fun and interactive way joined The Century Council today on Capitol Hill for the annual Take Our Daughters and Sons to Work Day, a widely attended educational event that teaches parents and kids the importance of refraining from underage drinking.

PE4life and The Century Council joined forces in 2009 to create Ask Listen Learn: Kids and Alcohol Don't Mix, a campaign that empowers kids to say "Yes" to a healthy lifestyle and "No" to underage drinking.

Showing support for the event and the Ask Listen Learn Campaign were superstars Apolo Ohno, the most decorated U.S. Winter Olympian in history and star of the 2010 Winter Olympic Games and Dara Torres, five-time Olympian and winner of 12 Olympic medals. Ohno has spent the last few months promoting the campaign by visiting schools across the United States to teach the importance of practicing socially responsible behaviors. Other big names on the Ask Listen Learn team are Gretchen Bleiler, Julie Foudy, Louie Vito, Devon McTavish, and most recently Dana Torres.

In support of the campaign, PE4life and The Century Council developed an interactive application for the XaviXPort to engage youth in physical activity while learning about the negative effects of alcohol on their bodies and how to maintain a healthy lifestyle. This application merges the missions of both organizations for middle school youth: to promote health and wellness among children, while fostering socially responsible behaviors. Kids will learn about their overall health and fitness, as well as, the negative effects of alcohol on their bodies and ways to say no to peer pressure.

The Century Council has a longstanding commitment to American youth and to providing educators, parents and communities with effective educational resources to assist them in their efforts to address underage drinking. PE4life recognizes the many advantages of physical activity, including socially responsible behavior, and strives to build and maintain quality reputable partnerships that help to enhance their mission of improving the health and wellbeing of children.

About PE4life®:
PE4life is a national non-profit organization dedicated to developing a country of active and healthy children and youth by increasing access to quality physical education solutions by engaging them in a fun and interactive way. Headquartered in Kansas City, Missouri, PE4life is strong in advocacy with a step-by-step integration program in place. To learn more about PE4life visit

Shanna Goodman