Businesses Around the Globe Promote Earth Day with BrightCom Telepresence and Video Conferencing

The 40th anniversary of Earth Day is another reminder of the need for businesses to leverage telepresence and videoconferencing to minimize high carbon emission activities including not only travel costs, but a reduction in paper waste from business materials.

Huntington Beach, CA, April 24, 2010 --(PR.com)-- Recently it has been reported that the World Wildlife Federation has chosen to implement a videoconferencing solution in order to reduce its carbon emissions. As the telepresence and videoconferencing industry continues to grow in sales and popularity, businesses with implemented solutions need to follow in the WWF’s footprint and understand all of the environmental benefits that are a result of utilizing their conferencing systems, say officials from BrightCom, providers of integrated telepresence and video conferencing solutions.

“It is important to realize the impact of our businesses on the environment,” stated Bob McCandless, CEO of BrightCom. “Prior to using telepresence, many of our customers would physically move their resources, causing a tremendous amount of waste from their employees and materials.”

“While there is a large benefit for the environment by reducing carbon emissions from business travel in airplanes and cars,” continued McCandless, “the other lesser talked about benefit is the amount of paper, cardboard and other business materials that are being saved by the use of videoconferencing systems.”

According to the website Rent-a-Green Box.com (formerly called Earth Friendly Moving), “[…] when you recycle a cardboard box, about 40% is used to make another box and the 60% non usable sludge is either burned releasing C02 emissions and soot into our atmosphere or it’s dumped into a landfill. And it’s bad for our economy as we spend a lot of time, energy, fuel and resources to recycle or dispose of this material. The real problem is that when the cost of gasoline is more than $3.00 a gallon, it’s just not cost effective to recycle used cardboard boxes, so they end up in a landfill. Industry then focuses on cutting down new trees, to make more boxes that again will end up in a landfill.”

Telepresence and video conferencing providers like BrightCom allow companies to communicate via video and audio broadcasting along side data conferencing. BrightCom’s conferencing infrastructure, the Visual Collaboration System, allows teams to interact with data like documents, PDFs, spreadsheets, training guides, pictures, video clips, and diagrams through cooperative editing and remote control of participant’s computers. This occurs in a virtual environment that requires no paper or shipping of materials.

“While people are able to communicate face to face, they can also be literally on the same page, cooperatively marking up documents and materials that would have needed to be physically mailed to their partners around the globe. This is useful for goods that are regularly shipped such as in manufacturing and design. Rather than using excess materials to ship a dozen scarves from a clothing manufacturer in Los Angeles, California to a designer in Milan, Italy, the two teams can instantly share video clips and images of the scarves and know right away what needs to be corrected or what can be approved for larger quantities. This change in operations would be able to help minimize a large amount of waste,” said Mr. McCandless.

For more information on BrightCom’s Visual Collaboration System, Lumina Telepresence, ClearView HD Video Conferencing, or other telepresence and video conferencing services provided by BrightCom, please call 877-483-9737, visit BrightCom at brightcom.com.

About BrightCom – BrightCom specializes in creating flexible and affordable video and telepresence conferencing solutions. With unique integrated data and video conferencing solutions, BrightCom offers a wide range of options to connect people and content from home offices, mobile devices, desktops or conference rooms. BrightCom’s Visual Collaboration System provides a powerful conferencing infrastructure for real-time interactive data sharing. BrightCom’s Lumina Telepresence allows for instant business communication empowering businesses with a fully immersive environment for natural collaboration and conversation. BrightCom’s ClearView Conferencing solutions allow for crystal clear HD or standard video and audio broadcasts giving business the face to face connection vital for effective communication. To learn more about BrightCom’s quality telepresence and video conferencing with in-depth collaboration features but without a costly investment on bandwidth upgrades, call 877-483-9737 or visit BrightCom.com.

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BrightCom, Inc.
Victoria Sauer
877-483-9737
www.BrightCom.com
5811 McFadden Ave.
Huntington Beach, CA 92649
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