Los Angeles, CA, April 28, 2010 --(PR.com
)-- MAVTV, the HD headquarters for men, announces a major licensing deal with Sony Pictures Television that will integrate a slate of Hollywood theatrical movies into MAVTV’s program schedule. Continuing to expand the sorts of male oriented programming that distinguishes the network, MAVTV’s most recent endeavor further solidifies them as one of the fastest-growing cable TV channels. MavTV has selected films from the Sony Pictures library that will resonate with its audience including titles like “Escape from New York” and “Casualties of War.”
“MAVTV is committed to bringing new and illuminating content for its viewers and it gives us great pleasure to work with Sony Pictures Television on this theatrical film licensing deal,” explains MAVTV President/COO Steve Smith. “Not only will these films strengthen our already established programming schedule, but will help MAVTV expand and adapt to an increasingly evolving television market."
MAVTV’s licensing deal with Sony Pictures Television will contribute to the growth of MavTV’s scripted content offerings, and help solidify the network’s brand image as TV’s HD destination for men. Marking the first major theatrical film licensing deal for MAVTV, the movies will serve as a fantastic lead-in to the network’s significant lineup of original content. MAVTV offers a wide range of original series, presented in high definition, and covering a distinctive blend of male-oriented genres including sports, gaming, combat, beautiful models and comedy.
MAVTV broadcasts in both SD and HD. The network features programming themes targeting men 18 to 54 including sports, gaming, comedy, health and fitness, gadgets and more in a destination channel dedicated to reaching men in an irreverent, humorous and opinionated manner. The network is now available in over 35 million homes and carried on most major cable, telco, and satellite providers, as well as, mobile television platforms. MAVTV currently carries popular series Speed Freaks, The RAD Girls, AMA Motorcycle Racing, American Tailgater, Bikini AllStars, Ultimate Combat Experience, I Love this Bartender and Lucas Oil Motorsports, just to name a few.
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