Launches India's 1st Social Connect Feature is India's first shopping portal to embark on the 'social connect' feature. The social connect feature will allow users to log in from their Facebook, Twitter, Google, Yahoo, Flickr, Blogger and OpenID accounts. This makes it easy for users to quickly start using and gives them a better user experience.

Ahmedabad, India, April 29, 2010 --( takes a pioneering step with the launch of the social connect feature. The social connect feature is the first of its kind in India's ecommerce industry and it arrives in the wake of the rising popularity of social networking services the world over. Besides, the ongoing popularity of mobile social networking services has added to its versatility.

Speaking on the launch of the 'social connect' service, Mr. Swaroop Chitlur, Product Manager, Communities, said "Social networking has surpassed all other forms of communication and networking on the Internet. So we have introduced the social connect service to incorporate social networks into our shopping site to make the experience more fun for the user." He added "As a bonus, users can completely skip the registration step and quickly start using our site. The social connect feature will enable users and prospective shoppers, to log into the shopping site with their already-existing personal accounts."

Users may now use their Facebook, Twitter, Yahoo, Google, Flickr, Blogger, or OpenID accounts, to access the website. Once they are logged in, they may navigate through the site, buy products, post reviews, and experience a great online shopping experience. Users may avail information and participate in the daily quiz and other events, while remaining logged in via their social networking or other personal ids.


About owns and operates an e-commerce retail portal as well as customized products portal The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. was founded in 2007 and is headquartered in Ahmedabad, Gujarat.
Rahul Doshi
1004, 10th Floor, GNFC Info Tower, S.G. Highway, Ahmedabad - 380054
Gujarat, India