Worldwide e-Commerce on the Rise Despite Crisis Finds GmbH & Co. KG

Hamburg, Germany, April 29, 2010 --( From India, Brazil and Thailand to Turkey and the USA, ever more people are using the internet to buy goods online. But despite the size of the boom, many countries and regions remain far behind in terms of internet shopping as the 25 current e-commerce reports from Hamburg market research firm make clear.

In spite of the financial crisis, B2C e-commerce sales in Asia have increased greatly. In India, internet trade increased by around 30 percent over the last year. There was also significant growth in Japan, with a rise of 22 percent (comparison timeframe: September 2008 - September 2009). For Thailand, experts estimate growth for 2009 to be no less than 76 percent. The upward trend of e-commerce continues in Eastern Europe as well. Within the Czech market, for example, an increase of 23 percent was recorded in 2009. In Western Europe internet trade achieved solid growth. In Germany, for example, it increased by around 15 percent. In contrast, the North American market was significantly more affected by the crisis, with the US seeing only single-figure growth in B2C e-commerce last year.

Summary of online trends
These and many other findings are contained in the current e-commerce reports from The Hamburg based secondary market research firm published a total of 25 English-language reports in April 2010, bringing together the most important and latest data and facts about the international B2C internet business. Ten regional reports provide information about the markets of North America, Latin America, Asia, Europe as a whole, Central Europe, Western Europe, Scandinavia, Eastern Europe and BRIC (Brazil, Russia, India and China), as well as a summary of the global market. In addition, produced ten country studies, which show developments in the US, Germany, Great Britain, France, Spain, Poland, Japan, South Korea, China and Turkey. Five reports that examine in greater detail individual topics from a global perspective complete the series (“Global B2C E-Commerce Players 2010”, “Global B2C E-Commerce Assortments 2010”, “Global Internet and E-Commerce Trends 2010”, “Global Mobile and M-Commerce Trends 2010” and “Global Online Payment Methods 2010”).

As well as being up-to-date, an additional key advantage of the studies is the objectivity of the data collected. The information published is taken from a wide range of sources so that the reports provide an accurate and detailed view of the global internet trade business. The studies cover all the important online trends of the countries and regions studied; for example, current e-commerce sales and the number of online shoppers and internet users. In addition, a large quantity of information pertaining to the most important e-commerce companies is included in the studies.

75 percent of German internet users shop online
The reports clearly show that B2C e-commerce is on the rise worldwide. In Germany, for example, the share of online retail rose from 5 percent in 2008 to 6 percent in 2009. In total, there were 33 million people in Germany who have bought goods online, which represents 75 percent of internet users. In the US, 79 percent of users (150 million people) are internet shoppers. According to current estimates, the number of online shoppers in Brazil rose from 13 million in 2008 to 17 million in 2009. Over the same period, online sales rose there by 28 percent. In New Zealand, the number of online shoppers rose by 10 percent to 1.5 million. In Saudi Arabia, 3.5 million people – around 14 percent of the population – have ordered goods on the internet.

53 percent of Europeans have internet access
In terms of internet penetration, North America continues to set the standard: 76 percent of the population of the US and Canada were online at the end of 2009. With 61 percent, Australia/Oceania came in second place in these rankings. In third place was Europe with 53 percent, followed by Latin America with 32%, the Middle East with 29% and Asia with 20%. Africa came in last with just 9 percent of its population having internet access.

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Founded in 2005 is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. Major clients include Otto Group, Tchibo direct, Wirecard, Red Bull, Beiersdorf, Deutsche Post and Hermes Logistik Gruppe. Yücel Yelken is the founder and CEO of

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