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Now Live - Axiell & BridgeIT’s New Smartphone Application for Libraries


Library patrons can now visit their library via their iPhone or Android device; Axiell and BridgeIT’s new application is now live and enabling users to gain direct access to their library 24/7.

Västra Frölunda, Sweden, August 16, 2010 --(PR.com)-- Known as Axiell - My Library, the software is available to customers of all libraries using the Axiell Arena 24-hour virtual library portal from Axiell, the technology and business solutions specialist for public libraries and archives.

Axiell – My Library is free for library patrons to download to smartphones and use to search for music, films and books via the library catalogue.

Boris Zetterlund, strategy manager at Axiell, comments, “Both libraries and their patrons can now make full use of communication via smartphones. First Axiell developed Axiell Arena, the virtual library for the PC, now we have expanded the application so that patrons can search the library’s catalogue via iPhone and Android. Axiell is the first supplier in the world to offer a mobile solution for accessing library information on both smartphone types.”

In the UK, libraries such as Bedford Borough, Central Bedfordshire, Luton Libraries, and LibrariesWest, have chosen Axiell Arena so that, in addition to standard library functions, their customers will be able to use a wide range of Web/Library 2.0 social networking facilities to connect with other users with similar interests, actively contribute with tags, reviews and ratings and join discussion forums. The libraries can then choose whether to add Axiell – My Library to the service.

The drive towards online access to libraries is reflected in the recent UK Modernisation Review of Public Libraries which reports that “people are using mobile devices to access information and entertainment[i]” and that “consumption of digital information has been transforming the library’s role as an information provider over the last ten years[ii]”.

Jim Burton, managing director of Axiell UK, adds, “Researchers Gartner predict that mobile devices will overtake desktop PCs for internet traffic by 2013[iii] and with this in mind we already have a version of Axiell – My Library for Symbian and Windows Mobile in development.”

The first libraries in the world to use Axiell – My Library are Denmark’s Gladsaxe Libraries whose patrons can now use their smartphones to check on return dates for items, browse the catalogue and instantly reserve items as soon as they hear about new and exciting books, films or music. Users can also delete unwanted reservations and check on any fines due. Catalogue detail shows book details such as author, title, edition, publisher, language and cover image. Favourites can be stored in the cell phone’s memory and reviewed off-line.

Chief of development for Gladsaxe Libraries, Esben Fjord, explains, “This new application makes life easier for library users. For example, you hear about a good book, which you would like to read. Now you can take your smartphone from your pocket and reserve it immediately, whether you are in a garden or on a bus. It’s about giving users the opportunity to act immediately and giving them the choice as to whether to access our services via a computer, mobile or in person.”

[i] The modernisation review of public libraries: A policy statement, pg 41. Published March 2010. http://www.culture.gov.uk/images/consultation_responses/modernisation_review_public_libraries.pdf

[ii] ibid, pg 38

[iii] http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120590

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Contact Information
Axiell
Lise Søderberg
+ 45 3338 2520
Contact
www.axiell.co.uk

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