No Kill Advocacy Center Gets a Sweet Deal from Rescue Chocolate

Brooklyn, NY, May 14, 2010 --( The push for America to become a no-kill nation will get a little sweeter during the month of May. Rescue Chocolate has announced that its May 2010 beneficiary organization will be the No Kill Advocacy Center.

The chocolate company, which bills itself as “the sweetest way to save a life,” donates its net proceeds to various animal rescue organizations around the world. In the past, non-profits on the receiving end have included the Animal Rescue Coalition for Haiti (ARCH) and the Sacramento-based United Animal Nations. Next up is the group whose mission is to change America’s thinking on how homeless dogs and cats are treated.

According to the No Kill Advocacy Center website, “We have a choice. We can fully, completely and without reservation embrace No Kill as our future. Or we can continue to legitimize the two-prong strategy of failure: adopt a few and kill the rest. It is a choice which history has thrown upon us. And a challenge that the No Kill Advocacy Center is ready to take on.”

Rescue Chocolate founder Sarah Gross believes May is an excellent month to highlight the work of the no-kill movement. “May means springtime and life and Mother’s Day,” she said. “We need to find ways to cherish the lives of all the creatures on this earth, including the dogs and cats in shelters. There are proven ways to get them out of there alive, and into good loving homes. The No Kill Advocacy Center is a precious resource for all animal shelters because it holds the key to reducing killing to zero. We shouldn’t be killing healthy animals and fooling ourselves into thinking that that is the only way and is somehow humane.”

Rescue Chocolate comes in a variety of flavors, including peanut butter, spicy pepper, peppermint, and plain. In addition, there are ribbon-tied gift boxes of truffles available for moms, dads, and grads. A new product, called Wild At Heart, consists of raspberry ganache-filled chocolate hearts. Each flavor is completely vegan and kosher/parve.

The chocolate may be found at food stores, vegan cafes, pet supply shops, and animal rescue storefronts around New York City, San Diego, and Chicago. Additionally, it can be ordered online at Please note that during the warm weather months, chocolate can only be shipped with ice packs and coolers.

Rescue Chocolate
Sarah Gross