Learn to Lead Your Organization on the Desired Path to Cultural Excellence with This New Release for Business Leaders by Craig Erickson, Published by Dog Ear Publishing

Mount Pleasant, SC, May 15, 2010 --(PR.com)-- Today we are in the midst of a global financial crisis and with organizational dysfunction on every level it is evident that our current corporate culture model should change. In this new Dog Ear Publishing published title, author Craig Erickson suggests that CEO should really stand for “Culture Excellence Officer” and that role should be indicative of what they should be doing every day—fostering and facilitating Cultural Excellence to achieve and sustain significant results. Unlike “Culture Vultures” who swoop in and feed off of their failing organization while taking home huge bonuses, Culture Excellence Officers are committed to being a different kind of CEO. In this exciting new release, Erickson introduces seven principles that will revolutionize your organization and help you lead it on the path to excellence and sustain it as a way of life.

Erickson’s Seven Principles for CULTUREsizing Excellence fit into the acronym “CULTURE” and involve reevaluating your organization’s culture and its very foundation so that all components are synergized and working toward the same common goal. The Seven Principles are as follows:

-Commit to Being a Different Kind of CEO—CULTUREsizing Excellence Officer
-Unify the Organization through a Common Unique Cultural Context
-Lead, Link & Leverage the Three Primary Modes of Leadership for the Journey
-Team Up the Organization for Ongoing Development & Alignment
-Underpin All Aspects of Cultural Excellence
-Reinforce the Way to Achieve the Desired Cultural Outcomes
-Evolve the Journey of CULTUREsizing Excellence

Craig Erickson is the Founder and Chief CULTUREsizing Excellence Consultant of Synerventions International, LLC. Having lived and worked abroad in Switzerland, he is sought after for his 20+ years of global executive leadership experience in this profession along with his consulting and facilitation expertise with executive, functional and impact teams around the world.

For more information, visit synerventionsinternationalbooks.com.

Seven Principles for CULTUREsizing Excellence
Craig Erickson
Dog Ear Publishing
ISBN: 978-160844-326-0 152 pages $19.95 US

Available at Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere

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