King of Prussia, PA, May 15, 2010 --(PR.com
)-- Elizabeth Cardin, Marketing Director of Specialty Answering Service announced her company will be launching a series of YouTube commercials this summer. Cardin stated that the move was originally conceived as a method to support the company's strong presence on many of the search engines, such as Google, Bing, Yahoo and Ask.com. YouTube videos are often used to provide websites with link strength as well as exposure needed to reach the vast audience of the video sharing site. While initially this was the focus, things changed drastically when production of these videos began. Production of the video, went from being a marketing project to a team building experience.
As the cameras started to roll in the Specialty Answering Service offices, everyone got in on the fun. Employees began writing skits, songs and just plain improvisation. The original vision of the YouTube launch was professionally done commercials focusing on the benefits of using a professional call center. Once the entire team got involved, the videos became anything but professional. The silliness prevailed and the videos reflected the bizarre and offbeat sense of humor that is needed to survive in the often stressful world of a 24 hour live answering service.
The YouTube craze is in full swing. The video-sharing website is viewed by millions every day. With YouTube, users can view, upload, and share videos clips. In February 2005 YouTube was created by three employees of PayPal, another internet company. The following year YouTube was purchased by Google Inc. for more than $1.5 billion. While the majority of the focus on YouTube remains individuals, many companies utilize the service as a valuable marketing tool. While Specialty Answering Service is often ahead of the curve on internet marketing, they have lagged behind in the internet marketing.
Cardin stated that while Specialty Answering Service playing catch up in the YouTube game, they are making tremendous strides. Specialty Employees are making video blogs, mini movies and musical skits at a record pace. Cardin spoke of making instructional videos for training purposes as well as instructional applications for existing as well as new clients. The nationwide answering service is looking forward to using YouTube as a valuable tool in the operation of their call centers.
For more information about Specialty Answering Service, please visit the company website at http://www.specialtyansweringservice.net or call 1-888-532-4794.