Les 10 Visages de Mister X

The New Temporary Story by Novoceram at Designer's Days 2010.

Paris, France, May 20, 2010 --(PR.com)-- Designer's Days, the most important international design event in Paris, is celebrating its tenth anniversary by inviting architects, designers, and especially general public to discover, from June 9th to 14th, the temporary installations conceived for the occasion by leading companies as Baccarat, Cassina, Roche Bobois, Boffi, Christofle, Kartell, Molteni, Lafayette Maison ... all around the main theme, obviously the number 10.

This year Novoceram, maison de charme of ceramic tile, joined the group of ambassadors of design to tell a story that is both original and fun, structured around the 10 faces of Mister X, showing the versatility of its two new systems of floating assembly: Novoceram Indoor and Novoceram Outdoor, the first floating laying systems combining all the advantages of ceramics with the possibility of renewing the appearance of indoor and outdoor tiling quickly and easily.

For these six days, Mister X (who wishes to remain anonymous) has given Novoceram the keys to his Paris pied-a-terre where he keeps the secret of his ten identities.

Obsessed by detail, he composes every characteristic of his personalities in his image with almost maniacal care and attention, from style of clothing to tone of voice and even the elegant and mutable interior design of his home whenever he changes identity.

Novoceram waits you at:
"Les Dix Visages de Mister X" by Francesco Catalano
Marais District, 21 rue des Filles du Calvaire - 75003 Paris

Admission free, from June 9th to 14th –10 am till 10 pm
Opening party :June 9th from 8 pm

Contact :
LesGirls – Novoceram Press Office- pressoffice@novoceram.fr

Simona Nava