CUTS Performance Marketing and Affinion Group Announce Partnership: IdentitySecure and AutoVantage Products Added to the CUTS Network

San Diego, CA, May 21, 2010 --( CUTS Performance Marketing, the leading performance marketing network for credit unions, has announced today a partnership with Affinion Group to offer Affinion’s IdentitySecure and AutoVantage products to the more than 1,000 credit unions in the CUTS Network. For the credit union, offering IdentitySecure and AutoVantage requires no participation fees. Credit unions simply join or log-in to the CUTS Network, select the products that they’d like to offer their members, and promote the products to their members via turnkey online and direct mail marketing programs. Additionally, CUTS provides dedicated account support and analytics to track member usage.

"Adding Affinion’s IdentitySecure and AutoVantage to the CUTS Network reflects our ongoing commitment to provide credit unions with turnkey, multi-channel marketing programs from best-in-class partners," said Jeff Plumer, CUTS President. “IdentitySecure and AutoVantage deliver industry leading protection and savings to members while enabling credit unions to earn non-interest income and attract and retain members.”

IdentitySecure is among the most comprehensive fraud security solutions available today and pairs a complete credit security solution with advanced monitoring and proactive management tools that empower credit union members to retain more control over their personal data and prevent fraudulent activity.

AutoVantage is a leading automotive membership club that helps members save time, money, and aggravation during the entire car ownership experience by offering 24/7 emergency roadside assistance, maintenance discounts at more than 17,000 service centers nationwide, trip routing guides, new and used car information, car rental and hotel discounts.

“The partnership with CUTS will further extend Affinion’s core capability of providing customer engagement solutions to credit unions that help them drive retention, member satisfaction and incremental revenue,” said Wayne Conte, Affinion Group Executive Vice President. “We look forward to working with CUTS to enable credit unions and their members to realize the benefits of IdentitySecure and AutoVantage.”

Credit unions that are interested in offering IdentitySecure and/or AutoVantage should contact for more information.

About Affinion Group
As a global leader with more than 35 years of experience, Affinion Group enhances the value of its partners’ customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,500 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 3,600 employees throughout the United States and in 12 other countries, primarily in Europe, and markets in 15 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more information, visit

About CUTS Performance Marketing
Serving the credit union industry since 1992, CUTS Performance Marketing has developed partnerships with more than 1,000 credit unions and is committed to broadening the benefits of credit union membership by making credit union websites a destination for savings on trusted products and services from leading merchants.

CUTS provides free turnkey marketing programs, dedicated support and marketing analytics to enable credit unions to acquire and retain members, increase adoption of online services, compete with other financial institutions and generate income. For more information, visit or call 1-866-348-2887.

CUTS Performance Marketing
Van Barker