Launches Ultimate Travel Guide to World Cup Football in South Africa

World Cup excitement has reached a fever pitch. has launched a series of comprehensive travel guides to ensure football fans attending the 2010 FIFA World Cup get the most out of South Africa.

Phuket, Thailand, May 21, 2010 --( is calling out to all fans of World Cup Football. The company is ready to assist them get the most out of the world’s number one sports event by launching’s ultimate travel guide for South Africa.

But this is only the start of great things to come. has also added hundreds of new hotels in key World Cup destinations to offer real choice to its loyal customers. Chief Information Officer, Olivier Dombey, said the stage was set and organisers were confident that South Africa will produce a magnificent World Cup, having already hosted highly successful rugby and cricket world cups in the past.

“As a nation of sport fanatics, South Africa already has a number of excellent stadiums, which have been thoroughly renovated and adapted for the World Cup.

“We believe our travel guides and travel articles, all written and researched by our experienced team of travel editors which include South African nationals working at, will assist fans enjoy the World Cup and the fantastic cities hosting the matches,” Mr Dombey added.’s South Africa Country Guide has been completely up dated and expanded to include most of the major World cup venues around the country.

City guides for Cape Town and Johannesburg were completely rewritten and up dated, while new travel guides for Durban, Port Elizabeth and Pretoria were added in 2010 with the most recent destination information available.

New travel related stories covering the rich spectrum of life in South Africa have been added to the travel article archive.

These vary from an analytical look at the completion itself, ‘World Cup: Fever Pitch’; to a dining and entertainment guide ‘Johannesburg Nightlife: Top 10 Hotspots’; to the highly entertaining ‘The Great Cape Town Pub Crawl Caper’. More articles will be created in the month leading up to kick off which will focus on South Africa’s diverse tourism product and activities to do after World Cup 2010 comes to an end.

According to Mr Dombey, is well on its way to establishing itself as the premier resource for travelling sports fans looking for the latest information on events, accommodation, dinning, entertainment and nightlife.

“We have created unique travel guide content specifically for key cities hosting the FIFA World Cup 2010 in South Africa, in addition to adding hundreds of new hotels with rates sure to please all pockets.

“In the near future we will be expanding the sport focus of with the launch of new Formula 1 event pages to capture the imagination of F1 fans worldwide,” Mr Dombey, added.

He said that creating high quality travel content and travel information in eight major languages is a huge competitive advantage for The company’s original travel guides include transportation and travel tips, activities and possible sightseeing excursions.

This along with thousands of original hotel reviews written by real customers is a huge help to other travellers looking to make informed hotel choices.

The website also features superb online maps and ‘Traveller’s Tools’ that provide the latest local weather forecasts, currency conversion and time zone updates.

All told is packed with over 500,000 pages of original content not found anywhere else on the Internet. All of this unique and essential information is intended to help hundreds of thousands of spectators maximise their enjoyment of the South Africa World Cup 2010 - right up to the final whistle.


About is a leader in worldwide hotel bookings and a pioneer in online customer service, providing the inside track to the best deals and discounts for hotels in more than 100 countries. Founded in 1999, the company’s multi-lingual website offers eight languages – English, Chinese, Japanese, French, German, Spanish, Italian, and Korean – supported by a 24-hour customer service centre staffed by native speakers in each language. The company employs over 300 staff with offices in Thailand, Malaysia and China.
Tom Racette
+6676282-808, ext 613