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celum GmbH

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Frost & Sullivan Adds celum to Their Digital Asset Management Hot Company Watchlist

The Frost & Sullivan Research Report “World Digital Asset Management Market” released in March 2010 adds celum to the "Frost & Sullivan Hot Company Watchlist for the World Digital Asset Management Market." In the opinion of Frost & Sullivan and based upon the initiatives taken by the company, celum has enormous growth potential within the global market for Digital Asset Management (DAM) within the next 12 months.

Linz, Austria, May 22, 2010 --( Read more about what Frost and Sullivan had to say about celum:

Austria based celum was founded in 1999 and now employs 55 employees at 6 corporate offices. The company boasts of more than 380 clients in 28 countries including Goodyear, L’Oreal, Volkswagen, Sanofi-Pasteur, P&G, Toshiba and the US Army. While many vendors were hurting because of the economy, celum reported a very impressive 30 percent growth in 2009 revenues over 2008. The company added around 60 new clients in 2009 including DAIICHI SANKYO, Helvetia Insurance, Lanvin, Max Planck Institutes, the Ministry of Industry and Trade of the Russian Federation, Praktiker, SCA Group, Sport Eybl, STO AG, Styria Multi Media, Toyota Motor Europe, Tretyakov State Gallery, Cologne University of Applied Sciences, University of Greifswald, US Department of Energy and Victorinox.

The company has been building a strong presence in Europe and now increasingly in the Americas. With the market for hosted DAM solutions growing rapidly, the company has capitalized on the opportunity and also provides a cloud based DAM which accounts for a quarter of its business. The company focuses on the enterprise market and brand owners as well as the government market.

The solution has very strong multilingual support. The company's enterprise digital asset management solution, celum IMAGINE, has connectivity to Microsoft SharePoint and SAP and strong integration with a host of other third party applications such as Adobe InDesign – making it an easily integrable solution within an enterprise’s IT infrastructure. The company focuses on brand management, enterprise video management, presentation management, marketing and sales processes, creative workflows and web based interactive content to target emerging business practices among its customer base.

celum has been identified through this analysis as having tremendous potential for growth over the next 12 months due to its current initiatives. Companies are put on the Hot Company Watchlist by virtue of strategies initiated by them over the past 12 months which have put these companies in a good position to strengthen their market position significantly over the next 12 months. Though currently these vendors do not necessarily have a leadership position in any one criteria, proper execution of initiated strategies are expected to have the potential to propel these companies into a leadership position in the near future.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 49 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit

About celum
celum is an Austrian software company that develops enterprise digital asset management solutions. celum products automate and accelerate communication, marketing, and sales processes and thereby reduce costs. The company was founded in 1999 and has been producing standard software solutions since 2004. The company, with headquarters in Linz employs over 55 people and has offices in Vienna, Essen, Paris, Rome and San José. More than 380 customers in 28 countries and over 350.000 users rely upon the celum software to deliver efficiency in digital asset management. celum customer references include CDU, CreditSuisse, Hochtief, L’Oréal, Migros, Universal Music, voestalpine, Volkswagen and Carl Zeiss. For more information about celum, please visit

Contact Information
celum GmbH
Birgit Jordan
+49 171 221 7975

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