Boston, MA, May 22, 2010 --(PR.com
)-- Touch Ahead Software, creators of EquityTouch® deal sourcing CRM software, recently participated in the 6th Annual Texas Hold ‘Em Tournament for the Children’s Hospital Boston. Held in the Wharf Room of the Boston Harbor Hotel, the event drew the best in business from Boston and New York as well as World Series of Poker Champion and Celebrity Apprentice Star, Annie Duke. In addition to purchasing tickets that allot a stack of chips and a seat at the table, the tournament also held an auction, which included prizes such as “Friends and Family” seats at a Red Sox game with VIP On-Field Access.
Touch Ahead joined other business leaders in hopes to raise funds for continuing care and research at Children’s Hospital Boston. Nancy Swan Keddy, founder of Touch Ahead, was accompanied by Director of Marketing for Touch Ahead, Cathie Briggette. Both volunteered as “dealers” for the tournament and the two had a wonderful time. According to Briggette “Both of us were a little nervous. We thought it was going to be really serious, however because no one was a winner (in that all proceeds were going to the hospital), it was a very fun and causal atmosphere.”
The event, co-hosted by Tony DiNovi of Thomas H. Lee Partners and David Filkow of General Catalyst Partners has raised over $2,000,000 to date for the hospital. “The tournament was a lot of fun” claims Keddy. “You could feel the excitement escalate at the table when the river card was about to be turned.” As a company that provides deal sourcing collaboration tools, Keddy is committed to making connections outside of the workplace. “We are in the business of building relationships and it is important to build and maintain relationships with the community.”
For more information about the tournament and how you can get involved for next year’s event, please visit: http://howtohelp.childrenshospital.org/texas.
About Touch Ahead Software LLC
Touch Ahead Software is a Customer Relationship Management (CRM) solutions company, focused on providing unparalleled benefits of advanced technology to the alternative asset community. The benefits include dramatically reduced cost of ownership and time for implementation, as well as higher user satisfaction and organizational profitability through deal sourcing and powerful collaboration tools. Touch Ahead Software is the developer of EquityTouch, the premiere CRM service for the financial and other specialized industries. For more information, please visit http://www.touchahead.com
For more information, please contact:
Touch Ahead Software LLC
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