Viva La Brand is Selected to Launch Earth-Friendly Children's Book

Grammy-nominated harp soloist and the most recorded harpist in the world, Yolanda Kondonassis, retained Viva La Brand to launch her first children's book, Our House Is Round: A Kid's Book About Why Protecting the Earth Matters.

Cleveland, OH, September 29, 2010 --( Viva La Brand, the brand and marketing strategy consultancy for passionate business leaders, announced it was selected to launch Our House Is Round: A Kid’s Book About Why Protecting the Earth Matters (

Written by Yolanda Kondonassis, Grammy-nominated harp soloist and the most recorded harpist in the world, Our House Is Round explains the “whys” behind recycling and conserving resources. Unable to find a simply presented, visually engaging book to read to her daughter, Kondonassis filled the gap in children’s literature by authoring her first children’s book. “I knew the minute met Viva La Brand’s President, Laura Sheridan, that her expertise would be a great fit for this venture. Her passion, energy, marketing experience and disciplined approach were immediately apparent and enormously impressive. With Viva La Brand creating awareness and interest in my latest earth-friendly project, I am confident that Our House Is Round will find a wide audience and help kids understand why protecting the earth is so important,” explained Yolanda Kondonassis.

“Working with an internationally acclaimed musician who is devoted to saving Mother Earth is a fabulous opportunity. It’s a lot of fun working with an artist who understands the importance of appealing to your audience. It won’t take long for Our House Is Round to become a popular book on and in brick and mortar book stores,” said Laura Sheridan, President, Viva La Brand.

About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Hospitality Mints, Progressive Insurance, Pierre’s Ice Cream, Dots, MFS Supply, and now Our House Is Round.

About Yolanda Kondonassis
Harpist Yolanda Kondonassis has appeared all over the world as a concert soloist, recitalist, and chamber musician and recently released her fifteenth critically acclaimed recording on the Telarc label. A passionate advocate for the environment, she donates royalties from her Grammy nominated CD, Air (Telarc 80694), to the Environmental Defense Fund and continues to donate royalties from several of her projects to environmental organizations including her Music of Hovhaness recording (Telarc 80530), where royalties are donated to the Rainforest Alliance. Founder and Director of Earth at Heart, a non-profit organization devoted to promoting earth awareness through the arts, she uses her unique knowledge in the field of Classical music to gather artistic forces in support of earth literacy and conservation.

Viva La Brand LLC
Laura Sheridan