Los Angeles, CA, June 01, 2010 --(PR.com
)-- Multi-platinum, Grammy Award-winning singer/songwriter Colbie Caillat is the latest addition to the Pennyroyal Silver family with her original Signature Collection pendant. Caillat created her original design with Pennyroyal Silver founder Tim Foster, profits for which will go to benefit Surfrider Foundation to help continue their mission to clean up the world’s oceans and beaches.
Colbie Caillat joins an eclectic list of established artists who have contributed their sketch designs to Pennyroyal Silver to raise awareness for their charity-driven Signature collection. Caillat’s design is a hand-drawn replica of the daisy she has tattooed on her forearm; each Colbie Caillat Signature Collection pendant will come complete with a collector card that features a hand written message to her fans as well as a copy of her original drawing and signature. As Pennyroyal Silver Founder, Tim Foster explains, “The Signature Collection is all about offering something unique to the fans while benefitting a great cause. Social networking sites allow the message to spread very quickly to fans around the world.”
Singer songwriter Colbie Caillat has sold more than 5 million albums, been nominated for 4 Grammys and won two, was named Billboard Breakthrough Artist of the Year, recorded one of the best selling singles of all time with “Bubbly”, had a #l album with Breakthrough, traveled around the world and yet she's still the down to earth, warm and lovely young woman she’s always been. She has given her time to school kids and puppies, to the Surfrider foundation and Toys for Tots, and she's always searching for some way to say thanks for her success. The floral design featured on Caillat’s pendant is a raw sketch that has Pennyroyal’s distinct imperfect styling, as Caillat explains, the floral design is one of her favorite images, “I love my tattoo, that flower is one of the main designs I paint & draw. I want it to be my signature. So that's what is on my pendant for Pennyroyal that benefits the Surfrider foundation. I hope everyone likes it and also hope they look into Surfrider’s marine habitat preservation initiative!”
The Colbie Caillat Signature Collection pendant will be available for a limited time. The pendant will retail for $75 and will available for purchase exclusively through www.pennyroyalsilver.com from June 1st to June 30st, 2010, profits from the purchase price will go directly to The Surfrider Foundation. Orders ship in 3-5 weeks and the design will be retired after June 30st.
About Pennyroyal Silver: Pennyroyal’s Owner/Designer, Tim Foster, a music industry veteran-turned jewelry designer, created the Pennyroyal® Signature Collection to combine his passion for music and jewelry designs to benefit charities of all types. Artists who have contributed designs to the Signature Collection include Adam Lambert, Jack Black, Cobra Starship, Switchfoot, Miranda Lambert and Jewel, among others. Pennyroyal Silver has been featured in Nylon, People, Ok! and Signature LA Direct, among others. Previous Signature Collection pendants have benefited MusiCares. To date, the Signature Collection has raised over $40,000 for various charities. For more information, please visit www.pennyroyalsilver.com
About Surfrider Foundation: The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide. International Surfrider Foundation chapters and affiliates have been established in many foreign countries including the Surfrider Foundation Europe, with ongoing programs and Chapters in France, Germany, Spain, Portugal and Italy, as well as Japan, Brazil and Australia. For more information on Surfrider Foundation, please visit www.surfrider.org
For more information:
Caro Marketing | Sarah Pollack E: Sarah@caromarketing.com P: (323) 781-2276