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Global Businesses Learned How to Influence Their Online Audience to Stay Engaged with Their Brand

World’s Largest Digital Marketing Franchise Educates Business Owners on the Ins and Outs of Search and Social Media Marketing.

Toronto, Canada, May 30, 2010 --( Understanding the benefits of search and social media marketing gives business owners and marketing professionals the tools necessary to maintain a competitive advantage in their industry. WSI, the world’s #1 digital marketing franchise organized an online virtual training session yesterday entitled “Surf and Turf with Search and Social: How to Influence Your Online Audience to Stay Engaged With Your Brand” featuring Jamshaid Hashmi, WSI Search and Social Media Strategist. The webinar showed attendees why consumers choose to surf a site or social media profile of a business for more information or turf it because they are simply not interested or compelled enough to continue.

Jamshaid Hashmi, WSI Search and Social Media Strategist, says, “Gone are the days of working on your marketing campaigns in silos. Businesses of today must have a consistent Digital Marketing Strategy, and it can’t be limited to just having an online presence. To avoid having their digital media presence turfed, business owners need to understand that users on the web need instant gratification. So paying special attention to things like your ad copy on PPC ads, content on your site, search engine optimization elements, and taking part in the conversation on social media channels will put your business center stage. The alternative is a state of denial and pretending that people are not online, and the Internet is just a passing fad. In order to truly understand the opportunity presented by search and social media, we need to start with the decision makers. We are not speaking about business owners here, but rather it is consumers that rule these realms.”

Jamshaid Hashmi is a WSI Search and Social Media Strategist located in Toronto, Canada. His specialties include search engine optimization and social media marketing. He regularly trains business owners and consultants on how to leverage search marketing, content marketing, social media, conversion architecture and ROI measurement to boost the performance of an online marketing strategy. He is a sought-after speaker who has presented at many digital marketing conventions and seminars around the world.

Attendees left the virtual training with an expanded knowledge on the importance of search and social media marketing, such as strong call-to-actions, keyword-rich content and engaging conversations. They were educated on how to effectively implement search and social media strategies to influence their online audience to stay engaged with their brand.

Ron McArthur, President of WSI, says, “In a whitepaper written by Jamshaid Hashmi entitled ‘Surf and Turf with Search and Social’, he cites an iProspect study which reports that social networking users are growing at an accelerated rate. In fact, one in four Internet users visits a social site at least once a month, a figure that is projected to increase over the coming years. Digital media is transforming the way businesses communicate online, and WSI prides itself on our tenacity to stay at the forefront of this ever-evolving space. Our goal is to continue educating the small and medium sized business community on the future trends of digital media and how they can leverage such tools, technologies and strategies to increase the profitability of their businesses.”

WSI launched its monthly educational initiative in 2009 to give business owners worldwide a channel to increase their knowledge on various topics related to digital marketing. These monthly webinars are delivered by digital marketing experts within the WSI network, and each month an accompanying whitepaper is also made available.

To learn more about search and social media marketing, please download a complimentary whitepaper from

For more information, please contact Valerie Brown-Dufour at 1-905-678-7588 ext. 1370 or

About WSI – we simplify the Internet:
WSI is the world’s #1 franchise offering digital marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI’s offerings and business opportunities, please visit their website at

Contact Information
WSI Internet Consulting & Education
Valerie Brown-Dufour
1-905-678-7588 ext. 1370

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