Wijnegem, Belgium, June 03, 2010 --(PR.com
)-- With the new corporate movie, Frisomat wants to prove that “innovation” is no empty term. The corporate movie must boost the image and brand recognition of Frisomat.
High tech filming process
To guarantee a constant quality, the corporate movie is entirely recorded in High Definition (HD). The sales process is shot by means of a Green Key on RED camera (4096 x 2304 pixels), currently the best possible movie quality. A freezed frame is so pure that the quality is still superfine. The music is specially composed for Frisomat.
A combination of 3D with live-action
The rise of 3D-animation has effected heavily the movie world. Suddenly it was possible to visualize anything. Frisomat is eager to use 3D animation to make the corporate movie dynamic and modern but most of all qualitatively. The live-action images are shot on location: on a construction site in Wallonia or in the 35.000m² production hall at the head office.
Sales process as the showpiece
The sales process can correctly be called a technical tour de force. 9 different phases have been recorded in 1 long shot with the aid of a Green Key (also known as Chroma Key). The actors are standing in front of a green background which is made transparent afterwards by using computer techniques. The transparent background is filled in with images as desired. This technique is frequently used in weather forecasts and in the movie world. In the Frisomat corporate movie, relevant images regarding the sales process fill up the background.
Frisomat makes an appeal on experienced television actors : Bieke Ilegems and Bart Van Avermaet. Both actors are successful and have an excellent reputation in Flanders.
To view the corporate movie, please go to the Frisomat website.