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NC Biotech Firm Offers Father’s Day Advice


BioSignia’s DIY-home-health-kit gives Dad a way to take control of his health

Durham, NC, June 03, 2010 --(PR.com)-- Men are notorious for putting off doctors’ appointments. In fact, studies show only 60% of adult men have had a basic physical in the past year. What’s worse, 10% of the nation’s tough guys haven’t had a physical in ten years. So because June is the month for Dads, this Father’s Day, give the gift that lasts longer than a tie or golf club. Help Dad take control of his health.

The Know Your Number HealthScore provides a personalized prescription for a healthier life. The HealthScore reveals a person’s unique risk of disease and inner age, then unfolds a roadmap of specific steps to take that provide the quickest and greatest impact to reduce those risks. It’s clear that a diet will help a person lose weight, but it takes a true lifestyle change to keep the weight off and be healthy. The HealthScore will inspire husbands, fathers and grandfathers to eat healthy, exercise, and take charge of their health.

Why Know Your Number
“My husband Greg has a family history of heart problems and the doctor has repeatedly warned him he’s in danger of having a heart attack or stroke if he doesn’t make healthy changes soon,” says Ann Sumner of Provo, Utah. Sumner adds her husband admits he needs to do something but keeps putting it off. “I needed something to motivate and inspire him,” says Sumner. “The results of the HealthScore provided it!” The couple read over the report and it provided a real eye-opener. “Seeing the risk clearly spelled out, as well as what specific things could be done to lower the risk quickly got Greg off the couch and started him down the road to improving his health,” says Sumner.

“I find the HealthScore inspires my patients to live a healthier lifestyle because they not only Know Their Numbers, they learn how to improve their numbers,” says Dr. David Michael, M.D., a physician who uses the Know Your Number product in his North Carolina medical practice. “Heart disease, diabetes and stroke are the nation’s top disease killers and the HealthScore shows people their risks for getting these diseases and how to avoid them.”

How It Works
The Know Your Number HealthScore was developed by BioSignia, a leading biotechnology company in North Carolina’s Research Triangle Park. The Know Your Number HealthScore takes a person’s unique health information, including weight, blood pressure, family history, lifestyle habits and key blood values. It then uses BioSignia’s proprietary technology called Synthesis Analysis to produce a detailed report on that person’s risk of developing specific obesity related diseases as well as their inner age. The report also shows specific steps the person can take to reduce their risk and live a longer, healthier life. The Know Your Number HealthScore was based on the results of more than 100 clinical studies and was validated in conjunction with the highly regarded Duke University Medical Center, a pioneer in preventive health and wellness. The Know Your Number HealthScore is featured this season on NBC’s The Biggest Loser.

How to Buy the Kit
The Know Your Number HealthScore Kit is available online at www.biggestloserknowyournumber.com. When consumers buy the kit, they complete a private questionnaire and send in their measurements, blood pressure and blood sample to the BioSignia labs where their results are calculated. In a couple weeks, consumers receive their Know Your Number HealthScore report complete with their “numbers” and customized remedies to improve their numbers. BioSignia suggests consumers share the results of their report with their doctors and that the test is taken more than once, over the span of several months, to allow people to monitor their numbers as they implement the suggested lifestyle changes.

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About BioSignia
Headquartered in Research Triangle Park, NC, BioSignia is a leading technology company focused on bringing innovative predictive modeling solutions to the preventive health and life insurance markets. At the core of BioSignia’s flagship solution, Know Your Number, is the company’s proprietary synthesis modeling approach to chronic disease risk prediction. In 2004, Biosignia received the Disease Management Association’s of America’s prestigious award for Best Enabling Tool for Disease Management. Since then, the company’s talented R&D team has continued to advance synthesis modeling, continuously updating it to reflect the ever expanding need for effective chronic disease prevention, management and treatment. For more information, visit, www.knowyournumber.com
Contact Information
BioSignia, Inc.
Frank Graff
919-557-7890
Contact
http://www.biosignia.com

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