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Sipensys Inc.

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Sipensys Introduces Market Research Language …for Questionnaire Authoring and Survey Programming Automation


Sipensys Inc. introduces a new questionnaire authoring language known as Market Research Language (MRL). It enables market researchers to use a single, simple language for both questionnaire authoring and survey programming.

Walnut Creek, CA, June 04, 2010 --(PR.com)-- Market Research Language is a full-featured, multi-purpose language designed specifically for market research. Simply put, MRL provides one language that is simple enough to be used when authoring a questionnaire and advanced enough to be used when programming a survey.

The power of MRL lies in its ability to handle pipes, skips, loops, quota and other advanced logic which were traditionally the domain of complex programming languages.

The idea behind MRL, Market Research Language, is simple. Instead of treating instructions in a questionnaire as plain text, such as PIPE q3, MRL identifies this as a programming instruction and dynamically converts it into a data collection programming language, such as ^f(‘q3’)^. “The simplicity of MRL is self evident,” states Akbar S. Ahmed, CEO of Sipensys. “What’s truly amazing is how powerful MRL is. With the combination of MRL and the QNR Master, market research companies can slash outsourcing budgets, reduce project cycle times by 3 to 5 days, and completely eliminate the errors that are too often introduced by offshore programmers.”

“MRL provides a common language for both researchers and survey programmers,” says Sachin Kumar, Product Manager at Sipensys Inc. “It brings much needed simplification to the MR industry, plus it greatly reduces direct and indirect survey programming costs.”

MRL reduces programming time of complex questionnaires from days to a few seconds. The introduction of MRL into the market research industry is a giant leap forward.

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About Sipensys
Sipensys develops the QNR Master, the world’s first and most advanced survey programming automation software, OpsInsight / MR Workflow for project management and MRDB for reporting. The company offers products and services designed to empower market research companies to cut costs and shorten project cycle times through great software. Sipensys products offer market research departments and companies a high-tech alternative to outsourcing that deliver a 40% cost reduction (compared to outsourcing).
Sipensys, QNR Master, OpsInsight, MR Workflow, MarketResearchDB, and MRDB are either registered trademarks or trademarks of Sipensys Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more information, press only: Sachin Kumar, pr@sipensys.com
Contact Information
Sipensys Inc.
Sachin Kumar
(925) 979-5443
Contact
www.sipensys.com

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