Elmsford Animal Shelter to Benefit from All Rescue Chocolate Sales in June

Brooklyn, NY, June 05, 2010 --(PR.com)-- A 79-year-old animal rescue organization has been named as Rescue Chocolate’s beneficiary for the month of June 2010. Net profits earned by the company for the month will be donated to the Elmsford Animal Shelter of Central Westchester, New York.

The organization is home to 300 dogs and 500 cats at any one time. It is the largest no-kill shelter in the tri-state area, located on 5 acres in a 46,000-square-foot modern facility. It has obtained the coveted 4-star rating on Charity Navigator.

Rescue Chocolate founder Sarah Gross noted that the mission of the shelter meshes nicely with that of her company. “I want to raise funds for groups that are giving sanctuary to homeless animals, and that are also looking for forever homes for them,” she said. “That’s really what Rescue Chocolate is all about too.”

Gross began the company in January of this year with the goal of donating her net proceeds to various animal rescue organizations. Her beneficiary groups have so far included the Animal Rescue Coalition for Haiti, United Animal Nations, and the No-Kill Advocacy Center.

Additionally, a number of animal groups have recently sold Rescue Chocolate at their adoption events, generating instant cash. These groups include the Brooklyn Animal Rescue Coalition (BARC), the Schuyler County Humane Society, City Pitties, ArfHouse Chicago, Alley Cat Allies, and Rescuezilla.

The chocolate company offers a variety of flavors whose titles hint at not only the ingredients of the bars but also the hot-button topics within the animal rescue movement:

“Peanut Butter Pit Bull” deals with the much-maligned dog breed that has been the focus of breed-specific legislation. Gross feels the breed has been given a bad rap. She owns a rescued pit bull, named Mocha, whose photo adorns the labels of her chocolates.

The packaging for “Pick Me! Pepper” spells out the benefits of pet adoption from animal shelters versus acquiring pets from breeders or pet stores. It is the company’s position that adoption from shelters serves to discourage the proliferation of puppy mills and helps to combat the problem of overpopulation in companion animals.

Labels for “Foster-iffic Peppermint” set forth the benefits of fostering a homeless dog or cat when one cannot adopt the animal permanently. Fostering animals in private homes frees up space for other homeless animals in shelters, and it also socializes the animals thus rendering them more adoptable.

“The Fix” (which is a plain 66% cacao-content bar) comes packed with literature urging pet owners to spay and neuter their companion animals. The U.S. Humane Society estimates that between 4 and 5 million dogs and cats are euthanized every year in America, and it strongly recommends spaying and neutering in order to bring this number down.

The “Bow Wow Bonbons” labels tout the health benefits enjoyed by people who interact with dogs on a regular basis, and highlight the work of service dogs for people with disabilities.

The literature accompanying “Wild At Heart” (which are raspberry ganache-filled chocolate hearts) calls attention to the wild animals in zoos, circuses, animal experimentation laboratories, and canned hunt facilities, and praises the work of people who rescue animals from these abusive situations.

Rescue Chocolate may be purchased at retail outlets in New York City, Chicago, San Diego, Seattle, and online at www.RescueChocolate.com. It is vegan, kosher/pareve, packaged with eco-friendly materials, and handmade in Brooklyn, New York.

Rescue Chocolate
Sarah Gross