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Motorcoach Council, Inc.

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American Bus Association Makes $15,000 In-Kind Contribution to Motorcoach Council Campaign Designed to Educate Travelers About the "Greenest" Transportation Choice

Denver, CO, June 06, 2010 --( The American Bus Association (ABA) Board of Directors at its Spring Meeting May 3, 2010 in Branson, Mo., approved providing the Motorcoach Council, with in-kind contributions worth $15,000 to help further elevate awareness of the Council’s “Get Motorcoachified” campaign established to promote public awareness of the benefits of motorcoach transportation throughout North America.

The support of the industry’s national bus associations has been crucial to the success of the campaign. ABA represents thousands of motorcoach and tour companies in N. America; its members operate charter, tour, regular route, airport express, special operations and contract services (commuter, school, transit), as well as travel and tourism industry suppliers of bus products and services, and is a founding partner of the Motorcoach Council. The ABA Foundation’s valuable research and findings have become the backbone of the campaign’s messaging, providing the statistics and trends that lend credibility to their public service announcements.

ABA Foundation research suggests that motorcoaches are the most fuel-efficient transportation mode in N. America when measured in terms of passenger miles per gallon (MPG) of fuel. Motorcoaches emit the least carbon dioxide (CO2) per passenger mile compared to other vehicles, and minimize one’s carbon footprint like no other transportation mode,” said ABA President & CEO Peter J. Pantuso.

"I believe North Americans are ripe for change and looking for new travel solutions," said Heather Horton, Executive Director of the Motorcoach Council. "The general public simply needs to be informed about the latest findings on the environmental benefits of motorcoach transportation and the luxury, comfort, convenience and value our coaches provide. Once realized, I believe we’ll see a significant shift in favor of our services, as we’re clearly the smarter, ‘greener choice’ for group travel," added Horton.

Today, more than 110 motorcoach operators/bus companies display the ‘Get Motorcoachified’ campaign messages on the sides of their buses – rolling billboards – traveling across the U.S. and Canada. With this momentum building, "ABA wants to support the Council and ensure the campaign receives the continued support it needs to expand motorcoach operator and consumer awareness of the motorcoach choice," said ABA President & CEO Peter Pantuso.

By participating in the campaign, privately owned motorcoach and tour bus companies cooperatively market their services to "untapped" potential riders using one unified voice to deliver coordinated, educational advertisements and public service announcements that promote their industry as a whole. "55 Fewer Cars Outside. Get Motorcoachified," and "Satellite TV and Wi-Fi Inside. Get Motorcoachified," are just two of 30+ campaign messages one might see on these rolling billboards. "You Text While We Drive. Get Motorcoachified," and "No Stress Inside. Get Motorcoachified," are other popular messages being displayed.

The "Get Motorcoachified" campaign graphics are sure to get noticed on the city streets, highways and byways; the bold colors and catchy slogans amuse, educate, and intrigue travelers about the environmental advantages and modern amenities onboard each vehicle, while generally building consumer familiarity with the term "motorcoach." The effective 3-5 word messages are easily read at high speeds and simple to remember.

Over time, the Council hopes to improve public perception of the modern motorcoach, and increase ridership. The changes this not-for-profit organization hopes to make are generational, and the partnerships they form with the industry’s vendors, suppliers, associations and other key players (organizations whose livelihood depends on the motorcoach industry’s vitality) will be imperative to the campaign’s ultimate success.

To learn more about the benefits of motorcoach travel and related statistics visit

Contact Information
Motorcoach Council, Inc.
Heather Horton
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