Chicago, IL, June 07, 2010 --(PR.com
)-- In response to the continuing elevated mortality rates among people of color and the new health care reform Chicago native Rick Edwards, has created ECG, Inc, an integrated marketing agency specializing in crafting compelling campaigns targeting the diverse marketplace. The company’s focus is patient education via traditional and non-traditional media outlets. Edwards is an 18 year industry veteran who has worked as a lead creative for the general market and multi-cultural agencies which include work for pharmaceutical companies such as Abbott Labs, Merck, Pfizer, Baxter, Pharmacia, and Alcon.
Edwards, who will serve as president, says "he wants to provide pharmaceutical, health care companies, not-4-profits and other health related agencies the opportunity to connect with, and positively impact, a segment of the marketplace that has been long overlooked. The disease rate among African Americans as well as other ethnic groups has continued to rise across the United States and, in many cases, is double that of Caucasians,” says Edwards.
“For example, according to the Department of Urology at Wayne State University, the mortality from prostate cancer is two to three times greater among African American men between 50 to 70 than Caucasian men of similar ages and the Alzheimer’s association expects the number of African Americans who will contract the disease to more than double to 6.9 million by 2030.”
Edwards firmly believes this is the right time to launch ECG. “We will focus on patient education to the minority market by providing information that will empower consumers allowing them to make a more informed decision on their health and wellness through education and prevention.”