London, United Kingdom, June 09, 2010 --(PR.com
)-- Earnest, the B2B focused marketing agency, formed by ex-Loewy directors and ABBA Chairman Chris Wilson, have released findings of their latest research into social media presence and usage amongst the world’s top IT services companies.
The research, carried out in May 2010, looked at how the top 5 global IT service companies managed their brands on the social web. The companies researched were: IBM, HP, Fujitsu, CSC and Accenture. The research focused on links to social networks from the companies’ corporate websites, Twitter usage, LinkedIn & Facebook usage, presence on YouTube and blog presence.
The full analysis and commentary can be found at http://earnestagency.wordpress.com/
- Website- Links to 5 social network sites on the homepage.
- Twitter- over 80 accounts. @ibmdesign the largest and @ibmnews the official news channel.
- Facebook- IBM page has 2,500 likes. IBM research has 7,300 likes.
- YouTube- Full branded channel. IBM social media is the largest with 1,900 subscribers.
- LinkedIn- 2,800 followers and 1,080 related groups.
- Blogs- Various staff blogs, with A-Z listing.
- Website- No visible links to social networks.
- Twitter- @hpnews ‘official news channel with 18,000 followers. Run two other large accounts.
- Facebook- Official HP page with 70,000 likes. Strong content and community.
- YouTube- Branded channel with 7,400 subscribers. Focus on ‘Lets do amazing’ campaign.
- LinkedIn- 2,400 followers and over 500 related groups.
- Blogs- Community blogs focused on specific technologies.
- Website- No visible links to social networks on the homepage.
- Twitter- Various accounts but weak presence. Largest account is @fujitsu_ts with 1,100 followers.
- Facebook- 717 likes. Centered around ShopFujitsu with a heavy hardware sell.
- YouTube- Fujitsu Technology Solutions dedicated channel with expert interviews and 62 subscribers. Fujitsu Services UK channel and Fujitsu Fan lack branding and subscribers.
- LinkedIn- Pages for Fujitsu and Fujitsu services have 100 followers between them. Various groups.
- Blogs- Face2Fujitsu blog provides expert views and interesting content. Also hosts a good quality CIO target site.
- Website- No links to social media sites. Promotion for the Iphone app that offers CSC updates, videos and more.
- Twitter- @cscnews the biggest following with 2,200 followers. Other notable accounts include @cscinsider and @trustedcloud.
- Facebook- Despite over 2,600 'likes' content is limited and poor.
- YouTube- No official channel or presence on YouTube.
- LinkedIn- CSC and CSC consulting have pages with just over 300 followers between them.
- Blogs- CSC Voices provides reasonable content, mainly video. Hard to navigate.
- Website- Links to twitter and podcasts on the homepage.
- Twitter- @accenture is the fully branded page with 11,600 followers and links to blogs, podcasts and newsletters. Multiple other accounts.
- Facebook- Despite having 3,400 ‘likes’ content on page appears to be poor.
- YouTube- Dedicated channel with useful content that’s easy to navigate and presented in an engaging way.
- LinkedIn- 1,300 followers with a good careers section and 170 related groups.
- Blogs- Multiple blogs focused around go to market services. Accelerating high performance blog last updated in 2008.
- There was a clear divide between IBM, HP and Accenture who are willing to embrace social media and Fujitsu and CSC who have clear ground to make up.
- It is often difficult to discern between official and unofficial presence on all social media sites and encouraging greater consistency would certainly help, and protect brand reputation.
- All companies are embracing video with the exception of CSC. This is important when 47% of IT professionals watch video to research technology solutions on YouTube.
- HP appears to have the strongest strategy with IBM a close second. CSC seems to have the poorest presence and strategy.
- Certainly their research found that all five have more to do to properly embrace and benefit from social media. All five have a big opportunity to reach out and build a dialogue with senior executives online outside of the confines of the corporate sites.
Formed late in 2009, Earnest is a full service marketing agency combining game-changing strategy and creative to deliver real results for clients in the business-to-business space. We specialise in helping brands stand out from the crowd; devising marketing strategies that deliver results; and developing campaigns that surprise, engage and perform in equal measure.
Based in Covent Garden, Earnest has big ambitions and is constantly on the hunt for new talent.
Tel: 020 3326 0571
Follow us on Twitter: twitter.com/earnestagency
Chris Wilson, Managing Director:
Paul Hewerdine, Planning Director:
Matt Frost, Creative Director: