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C.I.N.E.M.A. Cleveland

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CINEMA Cleveland Nominated for Pepsi Refresh Grant to Provide Free Film Equipment to Local Filmmakers


Seeking to give Cleveland filmmakers the resources they need to create quality film projects, CINEMA Cleveland, a non-profit organization dedicated to supporting local artists, has been nominated for a $50,000 Pepsi Refresh Project grant to fund the creation of a free, community-based production studio for Northeast Ohio residents.

Cleveland, OH, June 09, 2010 --(PR.com)-- Seeking to give Cleveland filmmakers the resources they need to create quality film projects, CINEMA (The Cleveland Independent Network of Entertainers, Moviemakers & Artists), a non-profit organization dedicated to supporting local artists, announced June 2 that it has been nominated for a $50,000 Pepsi Refresh Project grant to fund the creation of a free, community-based production studio for Northeast Ohio residents.

CINEMA was nominated among thousands of groups and individuals who are vying for more than $20 million in funding from Pepsi to move their innovative ideas forward. Individuals can apply for grants to benefit a variety of projects, and site visitors can vote for the best ideas for funding.

According to CINEMA Executive Director Eric Swinderman, if the group receives enough votes to win the grant, the funds will be used to create the Cleveland Community Film Center, which will provide professional-grade cameras, lights, microphones, editing facilities and other resources to Cleveland-area filmmakers who typically do not have access to such expensive equipment—empowering artists who have not had a creative voice in the economically troubled city.

“There are many stories to be told that never come to light because filmmaking is such an expensive art form,” Swinderman says. “Interested residents in the Greater Cleveland would have free access to these resources. With so many talented artists fleeing our city for more artist-friendly communities, this program will give them a reason to not only stay, but thrive, right here at home.”

In addition to providing filmmakers with state-of-the-art equipment and post-production facilities, the Cleveland Community Film Center will employ trained staff members to help filmmakers complete their projects. In addition, CINEMA staff will train local artists to use the latest filmmaking techniques and technologies.

Swinderman stresses that funding for this project is dependent on public votes.

“The Pepsi Refresh Project Grant Program is unique in that the public chooses the recipients by voting for the projects they like the best,” he says. “This is our opportunity to make a difference in Cleveland.”

To learn more about the project and to vote for it, visit http://www.refresheverything.com/clevelandfilm. Voting ends June 30, 2010.

About CINEMA
Founded in 2006, CINEMA (The Cleveland Independent Network of Entertainers, Moviemakers & Artists) is a non-profit organization that empowers independent filmmakers, screenwriters, actors and artists in the Greater Cleveland area through networking, funding, showcasing and education. For more information, visit www.cinemacleveland.com.

About The Pepsi Refresh Project
In an effort to support those who generate innovative, optimistic ideas, the Pepsi Refresh Project will award more than $20 million in 2010 to move communities forward. Individuals can apply for grants to benefit a variety of projects and site visitors can vote for the best ideas for funding. The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as an optimistic catalyst for idea creation, leading to an ever-refreshing world. Pepsi will fund projects that make a difference in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education. For more information, visit www.refresheverything.com.

About Pepsi
Pepsi is a product of PepsiCo Beverages Americas (PBA). In addition to the Pepsi trademark, the PBA portfolio includes the Mountain Dew, Sierra Mist and Mug trademarks in the carbonated soft drink category. PBA is a division of PepsiCo, which offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. The company’s main businesses—Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade—also make hundreds of foods and drinks for consumers in more than 200 countries. For more information, please visit www.pepsico.com.

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Contact Information
CINEMA Cleveland
Eric Swinderman
440-503-2777
Contact
www.cinemacleveland.com

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