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Canadian Reality TV Advertising Now Offered to U.S. Advertisers

Canadian Television Sales has been selected to represent Canwest’s new Global Reality Channel, which launches on July 1, 2010. U.S. advertisers now have the chance to reach Canadian audiences who watch popular reality shows from around the world.

New York, NY, June 10, 2010 --( Canadian Television Sales, the largest U.S. representative of Canadian media properties, is expanding its industry-leading specialty television portfolio with the addition of Canwest’s all-new Global Reality Channel. This new destination offers viewers a one-stop destination for the most popular reality shows and franchises from around the world, including new seasons of Big Brother and Apprentice UK, as well as viewer-favorite series such as Survivor, The Apprentice, Project Runway Canada, Extreme Makeover Home Edition and Deal or No Deal Canada. The channel will launch on July 1, 2010.

Reality is the second most popular television genre in Canada, with 20 million viewers having tuned in last fall. “Reality programming has an evident mass appeal among Canadian audiences and we are excited to bring this opportunity to U.S. advertisers,” said Michael Custardo, President of CTS.

“Global brings instant credibility and increased appeal for this new channel which, according to a study from Solutions Research Group, will instantly become a top 5 favorite for reality TV fans,” said Walter Levitt, Chief Marketing Officer, Canwest Broadcasting.

The Global Reality Channel will be available as part of the Rogers VIP package, Canada's most popular digital programming package with over one million subscribers. The new channel joins the industry-leading lineup of Canwest Digital specialty channels which include: Action, National Geographic, Showcase Diva and the recently launched DIY Network Canada.

If you are interested in advertising on the Global Reality Channel or would like to know more about other advertising opportunities in Canada, please call 212-967-1999.

About Canadian Television Sales:
Canadian Television Sales (CTS) is the largest U.S. representative of Canadian media properties and the exclusive U.S. sales force for Astral Media, Canwest and The Score. Representing Canada’s top television, radio and online destinations, CTS provides American advertising agencies the support needed to place educated buys and reach nearly 100% of the Canadian population. For more information, visit

About Canwest Media Inc.
Canwest Media Inc. is a subsidiary of Canwest Global Communications Corp. (, Canada's largest media company. In addition to owning the Global Television Network and operating 19 industry-leading specialty channels, Canwest is Canada’s largest publisher of English language paid daily newspapers and owns and operates more than 80 online properties.

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Canadian Television Sales
Mariellen Brown

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