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Post University Selects Sparkroom’s Sophisticated Enrollment Marketing Automation Software as Sparkroom Hits 4-Million Lead Milestone

Enrollment Marketing Automation provider continues unparalleled growth in the higher education market

Toronto, Canada, June 11, 2010 --( Sparkroom, the Enrollment Marketing Automation leader, today announced that Post University has chosen its Lead Deliver, LeadIQ and Lead Market Analytics products to help them better respond to students interested in enrolling in the University’s wide array of market-driven degree programs. The announcement comes as Sparkroom marks a key growth milestone, processing their 4 millionth lead, averaging more than 10,000 new leads daily.

“Since we launched our Enrollment Marketing Automation solution just over a year ago, the education market has embraced the idea of a turnkey solution to manage and measure all the moving parts of a comprehensive enrollment marketing program,” said Jamie McDonald, President and CEO of Sparkroom. “We are pleased to welcome Post University to our growing client base, and we look forward to helping them to take control over their online and offline recruitment in a cost-effective way, while improving their ability to target those students that will benefit most from their varied offerings.”

Sparkroom’s Enrollment Marketing Automation product suite will enable Post University to manage all aspects of its direct marketing activities with a single solution, while providing real-time insight into the performance of its online and offline leads. With Sparkroom’s Lead Deliver, LeadIQ, Lead Nurture and Lead Market Analytics, Post University can:

- Track the performance of every lead, regardless of the channel, while automatically applying advanced lead verification, scoring and distribution rules.

- Proactively manage and measure their lead vendor performance, and make changes to vendor campaigns in real-time to ensure they are delivering qualified prospective students.

- Eliminate manual practices while implementing best-practices lead management including advanced email nurturing, lead scoring and analytics.

- Align their marketing activities with their enrollment targets and immediately improve the performance of their marketing spend.

“In response to increased demand for high quality online education, Post University has experienced enormous growth over the past five years, and we expect that growth to continue. To make sure we could continue to provide exceptional customer service, we needed a comprehensive lead management solution,” said Marcelo Parravicini, Post University’s Marketing Director. “We did an extensive evaluation of the solutions on the market, and none of them came close to Sparkroom’s capabilities. I’m confident that with Sparkroom’s team and technology behind us, we will be able to quickly respond to the demands of students looking for student-focused, career-driven higher education opportunities.”

About Sparkroom
Sparkroom is the leader in Enrollment Automation Marketing solutions for higher education. With Sparkroom’s Lead Deliver, Lead IQ, Lead Nurture and Lead Market Analytics, direct response marketers have the tools and expertise needed to measure, manage, and optimize their lead acquisition spending across every direct response channel. Sparkroom’s software, which it hosts and delivers to its customers on demand, enables schools to capture, store, and analyze information generated by their lead buying activities and to gain critical business insights into the performance and efficiency of all direct marketing activities. Sparkroom was acquired by CUnet, a subsidiary of Nelnet Inc. (NYSE: NNI) in February, 2010. For more information, visit

About Post University
Founded in 1890, Post University is a student-focused, career-driven university committed to providing students with the knowledge, personal skills and experience required to be leaders in their chosen fields. Located in Waterbury, Conn., Post University provides a wide array of degree programs for on-campus and online students of all ages. It is known for its quality, career-driven academic programs, small classes, and competitive NCAA Division II athletics. Its more than 5,000 full- and part-time students come from the United States and abroad, and are supported by faculty whose mission is to prepare students to compete and succeed in today’s global workplace. To learn more about Post University, visit or call 800-345-2562.

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Sparkroom Inc.
Victoria Badgley

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