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Why You Canít Not Communicate: New Book Shows the Path to Business Success is Paved with Good Communication

Communications Expert David Grossman Offers Proven Methods for Leaders to Connect with Employees to Achieve Organizational Goals.

Chicago, IL, June 11, 2010 --( Most leaders today recognize the "greens fees" for running an organization: a disciplined combination of strategic vision and flawless operational execution. But in today's uncertain business environment in which even the smallest change can have disastrous consequences, an untapped skill is quickly separating true leaders from solid managers, and great organizations from good ones.

"The most effective leaders know that their ability to get people focused and moving forward, to get people engaged and motivated, to get people working with a sense of urgency and moving a little more quickly. these successes hinge on a leader being able to communicate," says David Grossman, president and founder of Chicago-based consultancy The Grossman Group (formerly dg&a), and author of the new book, You Can't NOT Communicate: Proven Communication Solutions That Power the Fortune 100.

"Everything a leader says or does communicates something with or without intention. Not communicating or communicating poorly send a message so a leader might as well communicate effectively and become what I call a leader-communicator."

Grossman's new book gathers the best communication strategies and proven techniques-previously available only to a select few at the country's most successful companies-into a single roadmap for success. Along with anecdotes, tips, and actionable steps for leaders across industries, You Can't NOT Communicate outlines and explains the communication strategies and skills leaders need to create strategic messaging for employees, to manage the human aspect of organizational challenges and change, to become better leaders, and to drive business results.

"The skill is not hard to get and is easily accessible to all, especially in light of the potential and power it can provide," says Grossman. "Everyone is born with an innate ability to communicate, just like anyone can learn to swim or ride a bike. You just need someone to show you how. Most leaders today are promoted not because they were effective communicators; it's because they were strong individual contributors."

No matter the industry, the economy or an individual executive's leadership style or personality, You Can't NOT Communicate shows how top leaders differentiate themselves through consistent, effective communication. Using his company's proprietary Grossman Methodology, Grossman helps leaders minimize the downsides of change in which business can be stopped, slowed, or interrupted, and maximize the positives to accelerate business results. He shows leaders how to turn employee apathy, skepticism, and confusion into engagement and brand loyalty. With these and other straightforward-but-tested communication strategies, Grossman helps leaders increase corporate effectiveness and differentiate themselves to rise to the top of exceptional companies.

A clear illustration of why internal communication is one of the most valuable investments today's companies can make, You Can't NOT Communicate highlights the art of good communication but captures it in a science that every leader can master.

You Can't NOT Communicate is available through all major online retailers, including at For more information about You Can't NOT Communicate, please visit

The Grossman Group is an award-winning Chicago-based boutique consultancy focusing on organizational consulting, strategic leadership development and internal communications.

About David Grossman
Leading consultant, speaker, and author David Grossman, ABC, APR, Fellow PRSA, is one of America's foremost authorities on communication inside organizations. As president and founder of The Grossman Group, David has worked with Fortune 500 clients such as Cisco Systems, Heinz, Intel, Lilly, Lockheed Martin, Rockwell Automation, McDonald's, and Virgin Atlantic. David, who currently teaches the only graduate-level course in internal communications in the U.S. at Columbia University, was recently named to USA Today's corporate management and leadership CEO panel and was a finalist for the 2010 NGLCC Wells Fargo Business Owner of the Year Award. A summa cum laude, Phi Beta Kappa graduate of the University of Wisconsin-Madison with an honors degree in journalism and a master's in Corporate Public Relations from Northwestern University, David began his career as a journalist, working in radio news and television. Visit for articles and more.

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