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STRAT Newsletter: June 2010 Issue Available

Announcing the publication of the June 2010 issue of STRAT, the newsletter for print and online magazine strategy.

New Britain, CT, June 11, 2010 --( In its June 2010 issue, the STRAT newsletter focuses on online and digital publications.

In "Why We're Not Seeing More Online Ad Revenue -- Part II," STRAT publisher William Dunkerley continues his discussion of the problems in online advertising. In "Digital Readers: Second-Class Citizens?" research editor Meredith Dias examines the recent change in the definition of "digital editions" by the Audit Bureau of Circulations.

Dunkerley's article shares some of the common issues that compromise online advertising efficacy, drawing comparisons between online ads and the telemarketing boom of the 1980s. In his experience, "either the ads are too small to count, hard to find when you want to, or so intrusive that they annoy." He shares four recommendations to improve online ad efficacy.

Dias discusses digital circulation in her article and some of the finer points of the Audit Bureau of Circulations' recent change to its definition of digital magazines. Her article clarifies the difference between replica and non-replica digital editions, as well as the criteria for a digital edition's inclusion in core circulation and rate base data.

To read the June 2010 issue, visit

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STRAT Newsletter
Meredith Dias

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