Melville, NY, June 13, 2010 --(PR.com
)-- BigBuzz, a leading digital agency based out of Melville, NY, recently created an innovative microsite (http://oceansprayinstantoatmeal.com/) for the world famous brand, Ocean Spray.
“This was such a fun project for our team to work on,” said Kevin Kelly, President of BigBuzz Communications. “I am proud to say with complete certainty that the site we developed for Ocean Spray is not only easy to navigate and fully comprehensive, but also innovative and strategic as well. We are proud of the results we delivered to Ocean Spray and are happy to have had the opportunity to work with such a admirable brand.”
BigBuzz created a web site for Ocean Spray that tied in with a variety of store displays and a sweepstakes to drive traffic to the microsite. BigBuzz also created a large program of social media tie-ins and games with an interactive interface designed to make even nutritional information engaging. The results of the program drove the sweeps and expanded the exposure of the new Ocean Spray Oatmeal brand by capitalizing on a very new way to present a new product from a signature brand.
BigBuzz relied upon past work experience with major brands such as FUJI, NIKON, Arista and Disney to work in concert with the Ocean Spray brand look and feel. As a result, BigBuzz was able to create a microsite with a new and fresh appeal, yet continue to utilize Ocean Spray’s signature solid brand and product recognition.
Mr. Kelly adds, “The creative leadership of our Executive Creative Director, Brian Keller and Art Director, Yi Lin along with the BigBuzz Programming Department led by Frank Hipolito were outstanding. I am lucky to have such an innovative team of thinkers and doers here at BigBuzz.”
About BigBuzz Communications:
BigBuzz Communications is a brand communications agency that specializes in creating powerful relationships between consumers and brands. The firm’s abilities include every step of the branding process from research, consumer insight, strategic brand planning, media planning, advertising, interactive communications, web, direct, and non-traditional channels. The agency works in all media and all aspects of marketing communications.