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New Strategic Marketing Guide to Help Lawyers Make More Money Published by Outskirts Press

Carlsbad, CA, June 13, 2010 --( Outskirts Press, Inc. has published How Marketing Can Help Lawyers Make More Money: Targeted at Solo and Mid-Sized Practices by John Burnett and Becky Carroll. The authors’ most recent book to date is a 6.14 x 9.21 paperback in the business and economics, accounting and financial category and is available worldwide on book retailer websites such as Amazon and Barnes & Noble. The webpage at was launched simultaneously with the book's publication.

Marketing is still not highly regarded by modern law firms.

This is especially true for solo and mid-sized firms that neither have the resources or the motivation to learn and implement strategic marketing. Yet, marketing offers such firms their best opportunity to survive and prosper.

This book offers a comprehensive and relevant explanation of strategic marketing which will work for lawyers and their firms. As always, the success level is a function of whether the reader is willing to commit the time and energy to this process.

“If you do, you will make more money!” say authors Burnett and Carroll.

237 pages in length, How Marketing Can Help Lawyers Make More Money: Targeted at Solo and Mid-Sized Practices is being aggressively promoted to appropriate markets with a focus on the business and economics, accounting and financial category. With U.S. wholesale distribution through Ingram and Baker & Taylor, and pervasive online availability through Amazon, Barnes & Noble and elsewhere, How Marketing Can Help Lawyers Make More Money meets consumer demand through both retail and library markets with a suggested retail price of $34.95.

Additionally, How Marketing Can Help Lawyers Make More Money can be ordered by retailers or wholesalers for the maximum trade discount price set by the author in quantities of ten or more from the Outskirts Press wholesale online bookstore at

ISBN: 9781432745790

Format: 6.14 x 9.21 paperback

SRP: $34.95

For more information or to contact the author, visit

About the authors:

John Burnett is Professor Emeritus in Marketing at the University of Denver. In his forty-one year career he has written nineteen books and sixty-five articles. He has also consulted with companies such as AT&T, Coors, and Johnson & Johnson. During the last twenty-two years he has worked with law firms of all sizes as an expert witness, a consultant and a coach. He is committed to helping lawyers understand strategic marketing.

Becky Carroll is founder of Petra Consulting Group/Customers Rock!, an award-winning consultancy focused on engaging customers through conversation, social media, and WOW customer experiences. Becky’s clients include Fortune 100 companies in addition to individual executives and small businesses. She is the author of top business blog Customers Rock! and teaches “Marketing via New Media” at UC San Diego. Becky is a personality on the nationally syndicated BigBizTalkRadio show and is a sought-after speaker on social media and on customer loyalty.

About Outskirts Press, Inc.

Outskirts Press, Inc. offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.


Outskirts Press, Inc., 10940 S. Parker Rd - 515, Parker, Colorado 80134 1-888-OP-BOOKS
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Outskirts Press
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