West Orange, NJ, June 14, 2010 --(PR.com
)-- Are you an effective communicator? Do you like to sway people’s opinions? Is so, marketing and public relations may be a good fit for your career. In the latest Ear on Careers podcast, marketing and PR professional, Abe Kasbo, offers insights into this exciting field. To access this podcast, go to www.bit.ly/9uZbsu.
During the podcast, Kasbo, founder and CEO of Verasoni Worldwide in Fairfield, New Jersey, www.verasoni.com, discusses his very circuitous path to his profession. A native of Syria, Kasbo immigrated to the United States at the age of 10. After graduating from Seton Hall University in New Jersey with a Bachelor of Arts degree in political science, Kasbo worked full time on Wall Street while simultaneously obtaining his Masters Degree in Public Administration also from Seton Hall. He went on to work as a high school teacher, at Lucent, and in the marketing departments of both St. Joseph’s Regional Medical Center and Mountainside Hospital before founding Verasoni Worldwide in 2005.
In the podcast, Kasbo explains how he builds marketing and public relations campaigns for his clients based upon business objectives. Listen as Kasbo discusses a hair-raising “war story,” and his biggest surprise in the field: the speed of change and figuring out how to engage with a consumer who has a decreasing attention span. Kasbo also provides excellent tips and recommendations for those listeners considering a career in marketing and PR.
“Abe is a fascinating study of changing with the times and seizing upon the moment to start your own business,” states Mike Rivera, co-founder of Top-Tier Tutoring and host of Ear on Careers. He continues, “Abe took what he learned both in school and in the corporate arena and applies that knowledge to assist his clients in successfully communicating their marketing messages to the world.”
Top-Tier Tutoring produces a free podcast series, “Ear on Careers,” that introduces listeners to successful leaders in a variety of different fields, including business, industry, medicine, the arts, and so much more. It is the premiere career day podcast series on the internet geared toward those entering college or seeking to make a career switch. The Ear on Careers podcast series home page can be found at www.EarOnCareers.com. In order to see a listing of and listen to any of Top-Tier Tutoring’s podcasts, go to www.top-tiertutoring.com/blog; either listen right on the computer or download the podcast. The podcasts are also available on iTunes and through other podcast directories.
Top-Tier Tutoring is an innovative tutoring and college planning boutique that offers standardized test preparation, college counseling services and tutoring for all high school courses, all on an individual basis. Founded by husband-and-wife duo Mike and Rhonda Rivera, the center is located at 623 Eagle Rock Avenue in West Orange, NJ. Top-Tier Tutoring is on the web at www.Top-TierTutoring.com, and may be reached by telephone at 973-243-1212.