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Team White Castle Coffee Brigade Takes to the Streets

White CastleĀ® Kicks Off Team White Castle Coffee Brigade. Nothing Like a Hot Cup of Coffee on a Cold Cincinnati Morning.

Cincinnati, OH, December 05, 2006 --( Baby, it’s cold outside. The temperatures have dropped and old man winter is getting ready to settle in. But, the harsh weather won’t stop folks from working, tailgating, playing and doing good deeds outside in the elements. Greater Cincinnati White Castle restaurants will spread a little warmth and good cheer throughout the month, and on Monday, December 11th, Team White Castle will kick off their new White Castle Coffee Brigade.

“When you’re working outside, waiting for the bus, walking to work or ringing those Salvation Army bells out in the cold, there’s just nothing like a hot cup of our famous White Castle coffee,” White Castle spokesperson Rodger Roeser says. “We wanted to do something throughout the community just to say ‘Happy Holidays,’ and let folks know we care.”

Team White Castle will be out in force distributing hot cups of their signature premium roast coffee to anyone and everyone needing a hot pick me up. The team will also be passing out coupons good for a free hot sausage, egg and cheese breakfast sandwich available at any of the local White Castle restaurants.

About White Castle

White Castle was founded in 1921 in Wichita, Kansas. The company owns and operates 393 units in 11 states and is considered to be the first fast food hamburger restaurant. Its unique steam-grilled hamburger is the featured ingredient in the company's third recipe book, "By the Sackful: Recipes from 85 Years of White Castle Craving," now on sale via or in select bookstores. Proceeds from the book go to Turkeys4America.

Contact: Rodger Roeser
Eisen Management Group

Contact Information
White Castle
Rodger Roeser

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