Doreen’s Gourmet Pizza Adds a New Fresh Ingredient… Fresh Air
Doreen’s Gourmet Pizza, who provide a variety of top-quality frozen pizzas to groceries throughout Illinois and Indiana, will “green up” 100% of its electric use for 2010 by purchasing Renewable Energy Certificates (RECs) from Community Green Energy (CGE).
Doreen’s has also converted the 28 vehicles in its delivery fleet to run on methane, the same natural gas that heats most homes. Natural gas vehicles burn cleaner than vehicles that run on ethanol, the liquid gas you get at the pump, and release almost 30% less greenhouse gas into the atmosphere.
“Was it the easy choice? No. Was it the cheapest alternative? No,” says Doreen’s owner Bob Wisz. “We didn’t build our business by doing what is easy and cheap.” The REC purchase means that Doreen’s can claim their electric use is completely green. “For us, this is just one more way to take care of our customers.”
The Renewable Energy Certificates that Doreen’s will purchase are 100% wind, Green-e Energy® certified RECs. A REC is created every time a green energy generator, like a wind farm or a solar assembly, generates one megawatt hour of electricity. Whoever owns the REC can claim the clean, green electricity as well. “The electric grid is source blind,” says Fritz Kreiss, founder of Community Green Energy. “Once electricity is produced, nobody knows where it came from and nobody knows where it goes. Green power plants get to sell one REC for every megawatt hour they feed into the grid. The additional revenue from the REC sale allows them to price their electricity more competitively. The buyer knows that they are actively supporting green energy and clean air. It’s a free-market way to work more green energy into the grid.”
Doreen’s will purchase RECs to cover all of the 177 megawatt hours used by their production facilities, outlet store and two restaurants. By covering 100% of their electricity, they qualify for the Environmental Protection Agency’s Green Power Partnership, one of the highest standards of “green cred” in the country.
Doreen’s also joins a growing number of businesses and municipalities who are converting their fleets to natural gas, benefitting the community through cleaner emissions and their own bottom line due to the low cost for natural gas. “It’s a surprisingly easy and inexpensive conversion,” says Kreiss. “And natural gas is a great buy compared to oil-based fuels. Most people don’t realize it, but America produces almost all of its natural gas domestically. So you could say that Doreen’s is joining the ‘buy local’ movement, as well.”
Kreiss is committed to making REC purchases an everyday expense for American businesses. Community Green Energy was created to promote green energy and green entrepreneurship through business activities like the REC sale. “We think green energy isn’t just good energy, it’s good business,” he says. “We will use some of Doreen’s REC purchase to help fund a local green Initiative in the Chicagoland area. So they’re helping promote green energy today, and they will be helping promote green energy tomorrow, as well.”
Doreen’s Gourmet Pizza
Doreen’s Pizza, Inc. originated in 1986 on the south side of Chicago as a small take-out and delivery pizzeria with only one table. Today, its headquarters in Calumet City, Illinois supplies a variety of top-quality frozen pizzas to almost 100 stores in Illinois and Indiana. Doreen’s also operates an outlet store and two namesake restaurants. Visit www.doreenspizza.com.
About Community Green Energy
Community Green Energy is an independent organization founded to finance green energy installations in communities throughout the country through local Initiatives. Businesses, organizations and government institutions who join their local Initiatives help fund the Initiative through day-to-day business transactions. In return, they receive free green marketing credits and access to new customers and cost savings. Community Green Energy uses the funds to finance and promote green energy installations in the local community. Visit www.communitygreenenergy.com.