Social Search Goes Green

San Francisco, CA, June 16, 2010 --(PR.com)-- A new and unique social search website has been launched this week. Joraweb.com is a website that allows registered users to create a profile of their green lifestyle or practices and share it on Joraweb.com. Registration is free (except for businesses); Joraweb.com is designed such that any visitor to the site (registered or not) can search and view profiles. This is done using the search facility or by “jorawebbing” as it is also called. Gadrian Corporation, the Australian company behind Joraweb.com has described the Joraweb as a social search website, it brings all the ingredients of social and search technology, these are: search functionality, ability to create and share a profiles and a facility for users to rank any profile using a 5 star rating system.

Businesses looking create profiles on Joraweb.com pay a subscription fee of USD$10 per month. This gives them access as free users to use Joraweb to showcase their green credentials.

Any type of business can publish their social green credentials and any users or consumer can use Joraweb.com to see what companies are doing to be green. Displaying green credentials alongside a company or brand can be a great way to attract customers and make a statement about a company’s business practices. Regardless of a company’s environmental position on the green debate, a well articulated green credential is a major competitive advantage in the market place and the Internet and social networking websites are fast becoming useful tools to engage with new and existing customers on their green credentials.

The growth in social networking websites is staggering. A 2010 Nielson Online report established that worldwide, the amount of time spent on social networking websites more than doubled during the same period; with every user now spending more than six hours on such sites every month on average. To understand the impact social networking technologies has had in day to day society it is apt to look at the speed of user penetration. To reach 50 million users it took: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years). Facebook added 100 million users in less than 9 months whereas iPhone applications hit 1 billion in 9 months. Facebook has now exceeded the 500 million user mark across the world.

###