Choice Logistics to Provide Mission-Critical Service Parts Logistics for Hitachi Data Systems EMEA

Long-standing relationship in North America expands abroad.

NEW YORK, NY, June 16, 2010 --( Choice Logistics, the global specialist in customized third-party mission-critical service parts logistics, has been selected by Hitachi Data Systems (HDS) EMEA, a provider of storage infrastructure solutions, for mission-critical service parts logistics management. Choice will also facilitate import and export compliance on behalf of the company. Choice has served as the service parts logistics partner for Hitachi Data Systems in North America and other regions of the world since 2001.

“We are excited to expand our partnership with a world-class company like Hitachi Data Systems,” said Emilia Brad, vice president of account services for Choice Logistics. “Our capacity to meet their needs in EMEA is a testament to our sound processes and the global consistency of our performance. Choice is experiencing tremendous growth in the region and has made significant investments in both personnel and resources to ensure that we are where clients need us, when they need us. Comprehensive global scope and extensive country-specific experience is a distinct competitive advantage that Choice offers, so clients like Hitachi Data Systems, can expand to new markets in a condensed timeframe.”

While Choice has worked with Hitachi Data Systems North America for nearly a decade, the company replaced a major international logistics provider to secure the entire EMEA account. The implementation process was initiated during the busy holiday season in late 2009, culminating in early 2010. Despite this timing challenge, Choice transitioned inventory and integrated HDS EMEA into its distribution network over the course of just 10 weeks. This included several markets that were added after the initial launch. To ensure a seamless conversion, Choice also managed the transfer of complex import and export documentation from the previous provider, and assumed responsibility for service parts customs compliance.

“Choice’s exceptional performance levels and consistency of service in North America was a compelling factor when we sought a new provider for service parts logistics in EMEA,” said Alan Burks, senior director, Global Logistics Hitachi Data Systems. “Their ability to quickly open new markets to meet our requirements is important and allows us to aggressively meet the emerging needs of our customer base. Over the years, we have cultivated a mutually beneficial relationship with Choice and consider them a trusted partner. We have already seen positive results throughout EMEA and have complete confidence in their continued ability to exceed our expectations.”

Choice is currently managing mission-critical service parts logistics for Hitachi Data Systems EMEA in approximately 40 cities across 26 countries including:

Saudi Arabia
South Africa
United Arab Emirates
United Kingdom

In April 2010, Choice announced a total of 107 new strategic stocking locations (SSL) throughout Western, Central and Eastern Europe, as well as the Middle East, to support current and future clients. A new regional distribution hub in Dubai was opened in March 2010. Choice has a total of 400 SSLs worldwide and can activate 200 additional markets on-demand. The complete SSL network can be reviewed at:

About Hitachi Data Systems
Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 4,100 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit:

About Choice Logistics
Choice Logistics provides highly customized third-party mission-critical service parts logistics solutions that meet the unique challenges of global high-tech OEMs and service organizations. With 400+ strategic stocking locations (SSLs) around the world, Choice provides 24/7 same-day solutions, and other value-added support options, for improved strategic inventory management. Choice’s focused insight and expertise provides a competitive advantage while keeping costs low and performance high. Companies including Avaya, Cisco, Dell, EMC, Fujitsu and Hitachi Data Systems trust Choice as their service parts logistics partner.

To learn more about Choice Logistics, visit; call (800) 593-2108, or e-mail

Choice Logistics
Thomas Moore