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Optimedia’s Bosetti Named a Next Wave Leader by Broadcasting & Cable

Honored by Leading Industry Trade Publication.

New York, NY, June 17, 2010 --( Maureen Bosetti, Executive Vice President, National Broadcast Director at leading media agency Optimedia, is among a select group of industry executives tapped as rising television industry stars by trade publication Broadcasting & Cable. The feature hits newsstands this week.

Bosetti, one of 13 professionals included in a feature on the industry’s game-changers, joined Optimedia in 2004. Promoted in March to her current role, Bosetti handles TV buy negotiations for clients such as phone giant T-Mobile, restaurant chain Denny’s, British Airways and BBC America. She is also heavily involved in planning for the industry’s future via involvements with such companies as Canoe, Invidi and various satellite operators out of an interest in making TV more accountable.

“Maureen is truly a leader in her discipline,” said Antony Young, CEO, Optimedia, owned by Paris-based Publicis Groupe. “She is the ultimate professional, focused on satisfying clients’ needs and staying a step ahead of them by advancing the industry. We’re proud of her and of this honor.”

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About Optimedia US
Optimedia US ( is a media agency that specializes in strategy and digital integration. Its proposition is strategy, brilliantly executed. With offices in New York, San Francisco, Los Angeles, Seattle, Dallas, and Indianapolis, Optimedia works with some amazing brands such as T-Mobile, L’Oréal, Diesel, Armani, Garnier, Maybelline NY, Cartier, Kitchen-Aid, Ambien CR, Denny’s, Citizen Watches and Mont Blanc. Optimedia is owned by Publicis Groupe, the largest media agency services group in the US. It is part of the ZO Worldwide Network and VivaKi division of Publicis Groupe.

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DiGennaro Communications
Alysha Walker

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