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Vinimaya, Inc.

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Vinimaya Smart Marketplace Technology™ V-5.3 Now Available

Latest SaaS Solutions Help Fortune 1000 Companies Establish a Private, Virtual “Marketplace 2.0.”

Cincinnati, OH, June 17, 2010 --( Vinimaya, Inc. (, the premier provider of Smart Marketplace Technology™ (SMT) today announced general availability of Version 5.3 of its award-winning solutions. Vinimaya SMT™ helps companies reduce the time and effort associated with supplier content management and increase savings within their Procurement operations.

Vinimaya SMT 5.3 combines patent-pending federated search capabilities, dynamic web content access, catalog management tools, and a familiar B2C-like shopping experience to help companies provide a “private virtual marketplace” that employees can consistently use to fill their needs. This marketplace is accessible from within the controls and workflow of the company’s existing e-Procurement system and is provided without the delays, technical challenges, and costs of managing numerous locally hosted supplier catalogs or individual website punch-outs.

Delivered using the Software-as-a-Service (SaaS) approach, Vinimaya SMT 5.3 integrates with and enhances the performance of any ERP or stand-alone e-Procurement solution; multiple e-Procurement solutions can even be connected via a single, intuitive Vinimaya SMT interface. Vinimaya SMT 5.3 is an affordable, high-value addition to the e-Procurement process at any Fortune 1000 organization. The solution can be deployed quickly, and most organizations begin to experience a return-on-the-investment within three months.

Within the latest version of Vinimaya SMT, customers will experience numerous feature enhancements including:

- Display of thumbnail product images: The Vinimaya shopping experience has become even more consumer friendly by supporting the display of available product images in the search results, product comparison, and shopping cart pages regardless of whether the data source is local or punch-out.

- Configurable promotional message board: Sourcing and Procurement leaders can now more effectively influence the end-user buying patterns through the use of highly visible messages regarding discounts, offers, and special promotions. The messages can be tailored to the language of the end-user and can include specific product identification numbers and active links for better conversion rates.

- “Free-form” search across all catalogs: It is now even easier for end users to find what they need using Marketplace 2.0 technology. Users can now perform a pure free-form search of all implemented catalogs, eliminating the need to target the search to a specific supplier set.

“Vinimaya SMT 5.3 not only delivers new capabilities to our customers, but also represents the next step in our company’s ongoing evolution,” said John Hutchinson, President, Vinimaya, Inc. “Vinimaya specializes in moving Fortune 1000 companies from the ‘Marketplace 1.0’ model – which is wrought with supplier data management challenges and a complex end-user experience -- to the next level of Procurement operations performance: Marketplace 2.0. We provide the tools and support needed to simplify the process and supercharge e-Procurement performance.”

Customers interested in learning more about Vinimaya SMT 5.3 are encouraged to attend a high-level overview webinar held on Thursday, July 22 at 2:00 p.m. EST / 11:00 a.m. PST. Vinimaya customers and partners who wish to register for the event should contact Erinn Tarpey, Director of Marketing, at or (732) 337-7281.

About Vinimaya

Vinimaya, Inc. is a privately held software solutions company that provides innovative e-Procurement Catalog and B2B Shopping solutions for both buyers and suppliers based on their patent-pending Vinimaya Smart Marketplace Technology™ platform. Vinimaya products are seamlessly integrated with systems from Ariba, SAP, Oracle and PeopleSoft among others and are used by global companies such as 3M, Alcoa, Sunoco, Agilent Technologies and Corning Inc. Vinimaya is a Vora Group company with offices in Cincinnati; Shelton, CT; and Bangalore, India. For more information please visit or call 888-618-8634.

Contact Information
Vinimaya, Inc.
Erinn Tarpey, Director of Marketing

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