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The Green Roundtable / NEXUS

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Free Visibility at Greenbuild International Expo for Members of the Green Product Association

Green Product Association offers members a free alternative to costly Greenbuild exhibit – Chicago attendance expected to exceed the 27,000 professionals at Greenbuild 2009 in Phoenix

Boston, MA, June 18, 2010 --( Nearly 14,000 conferences are held annually in the United States alone. One conference in particular, the Greenbuild International Conference & Expo, has rapidly become the centerpiece of the building industry (CEIR). In 2009, the expo increased to 27,000 attendees and 1,100 exhibitors, remarkable given the 25% unemployment rate in the Construction sector (HPRC). Thomas Dickmann, Vice President of AECOM, says, “We have found Greenbuild to be an excellent vehicle for us to connect with our clients and colleagues in the green and sustainable arena.” Yet exhibiting or sponsoring the conference ranges from $2,800 to $100,000 – add in staff time, exhibitor services, travel, shipping, accommodations, food, and more, and companies may exceed their annual marketing budgets.

The Green Product Association (GPA) offers companies an economical alternative at the largest green building conference in the world. From a full-feature Eventege™ display with samples and literature, recognition under the GPA brand, promotion in a digital marketing campaign, and visibility with national media partners – all free with membership – GPA offers companies real visibility and value. All companies that join by July 31st will be represented in this exhibit at Greenbuild 2010 in Chicago on November 17-19.

An evolution of NEXUS Green Building Resource Center, the Green Product Association is a global leader dedicated to promoting green products from construction through building operations. Greenbuild is only one of a host of member benefits. Members get direct promotion to 18,000 subscribers, press coverage reaching 250,000 professionals, market research, supply chain collaboration, usage of the GPA brand, and representation at industry conferences, including Greenbuild.

With the close of the Founding Membership period, GPA is moving forward on a number of fronts – soliciting input from their Advisory Board, creating an Innovative Products Pavilion at Build Boston 2010, presenting a Green Product Webinar Series, and more. Chris Nelson, Director of Global Commercial Development at UL Environment, shares why they partnered with the Green Product Association. "UL Environment supports the Green Product Association because they are helping to provide a platform where stakeholders can discuss and collaborate on opportunities for creating a more sustainable society. It's a great forum which will educate manufacturers and architects alike on green building product innovations, standards development and requirements. We are excited to be part of an effort which will help to transform our market."


The Green Roundtable / NEXUS, a non-profit based in Boston, is a national leader in green building education, product promotion and consulting services. The Green Product Association is a program of NEXUS, leading an industry-wide market transformation so that all construction and building operation products meet a continuously increasing level of sustainability throughout their life cycle. GPA Founding Member companies include A. Jandris & Sons, Bostik, CBC Flooring, Everlast Roofing, Green Product Technologies, Kirei USA, Kleertech, Market Advantage Plus, Terrene, and Xerox. For more information, contact Aaron Desatnik, Marketing Manager, at (617) 374-3740 x127 or or visit

Aaron Desatnik
Marketing Manager
617-374-3740 x 127
Contact Information
The Green Rouhdtable / NEXUS
Aaron Desatnik

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