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bjorn veno

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Destroy a Work of Art by Bjorn Veno is a new online art project by Bjorn Veno about destruction and rebirth. The public gets to destroy a work of art by Veno, but in the end they also get the option to help rebuild it, giving them total power over the future of the art piece. Will it be perfectly restored or will the public alter the work for ever?

London, United Kingdom, June 22, 2010 --( Anyone with an internet connection can be part of this art project by destroying it.

When one snatches pixels from the image one becomes a snatcher and the sole owner of that part. It will cost the snatcher money to begin with, but he may end up making a profit.

At the end when the art work is destroyed, the artist will try to reassemble the image. He will be at the mercy of the snatchers who get to decide if they want to lend the artist their pixels or give him fake ones.

Putting the pixels back together again will not be easy. However it is made possible by the help of a map that shows where the pixels are located within the picture. Two copies of the map will be distributed, one to the buyer and one to the artist.

When the image is reassembled it will be exhibited and put up for sale. The profit of the sale will go to those snatchers who contributed their pixels.

Nobody knows what is being destroyed. It may be a mediocre picture of a landscape or a sublime masterpiece. For every snatch a 1:400 scaled version of the original will show what has been taken.

What is being snatched:
20x20 pixels are snatched for 1 pounds Sterling and if all the pixels are taken it will make the art piece worth 52496 ppounds STtrling.

Technical data about the image:
Pixels are dots that make up a digital image. The image contains 5440x3860 pixels. Shot on Hasselblad H1D which is a medium format digital camera used by professionals. The picture is saved with the colour profile Adobe RGB 1998 to ensure the best reproduction of colour.

If the printed version of the image is ca 90x127cm at 109 PPI 20x20 pixels will represent ca 0.5x0.5 cm.

About the artist:
Bjorn Veno is a young artist, photographer and performer. He is signed to the Gallery Nettie Horn in London and has been in several Solo and Group Shows. From October he will start his MA at the Royal College of Art. He primarily works with questions of Male Identity.

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Bjorn Veno

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