Toyko, Japan, June 19, 2010 --(PR.com
)-- Meteor Creations, a Japan-based game developer, pushes into the iPhone market releasing a truly international game available in a whopping 12 different languages. Not only is this relatively unheard of from smaller independent developers such as Meteor Creations and larger developers alike, they are also breaking new ground by including Arabic, Korean, Simplified Chinese, Traditional Chinese and even Russian which are not generally available on original titles such as Hadoken Fighter.
“The English speaking market makes up about 30% of sales for iPhone games which is a huge percentage but you’ve also got to think of the other 70% which is currently pretty much uncatered for, if you’re going to make an impact. Sure, it makes region specific marketing pretty tricky and can be very costly but if you’ve got a great quality game like we have with Hadoken Fighter, it should pay off,” said Hayden Hughes, producer of Hadoken Fighter.
With more and more competition in the App Store market, currently offering over 185,000 apps and games, developers need to get any edge they can to get ahead of the competition and mass localization, even to the smaller markets, seems like a good approach. It looks like other developers should be keeping their eyes on this game to see how it performs.
Hadoken Fighter is currently available through the App Store in over 30 countries for around $1 USD. Visit www.meteor-creations.com for more information.