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Government of Canada, Google and Provincial Government Rank in the Top Five Among Undergraduate Students in Canada Within All Fields of Study

Based on more than 22,859 employer evaluations, reflecting the opinions of approximately 9,956 undergraduate students, Universum Americas presents the 2010 Canada Top Ideal Employers.

Philadelphia, PA, June 19, 2010 --( Universum – Americas, announced today the results of its annual employer image survey, also known as IDEALTM Employer Survey. With the Government/public service industry showing up in the top three preferred industries among all fields of study (Business/Communication/Law, Engineering/IT/Natural Sciences, Liberal Arts/Fine Arts/Education/Social Sciences and Health/Medicine), it is only appropriate that the top ranked companies follow suit.

Based on the frequency of being selected as an IDEALTM employer, Universum produces an IDEALTM employer ranking, dubbed the Universum Top 100. The rankings reflect the level of employer attractiveness that companies or organizations have on the recruitment market, and consequently the strength of their employer brands.

“Since Canadian student career goals of job stability and serving society’s greater good were of high importance this year, it’s no surprise that they are choosing the Government of Canada as a top employer," said Tracy Lynn Drye, Senior Vice President of Employer Branding at Universum. "We have actually seen this as a global trend. Undergraduate students around the world have expressed interest in beginning their career with the government, starting even prior to economic challenges facing many markets."

The first 10 IDEALTM Employers, segmented by their main field of study are:

Business/Communication/Law: 1. Government of Canada, 2. Apple, 3. Google, 4. Bank of Canada, 5. Provincial Government, 6. Deloitte, 7. L'Oréal, 8. Air Canada,9. Canada Revenue Agency, 10. KPMG

Liberal Arts/Fine Arts/Education/Social Science: 1. Government of Canada, 2. Provincial Government, 3. Health Canada, 4. Google, 5. Apple, 6. Canadian Broadcasting Corporation, 7. Canadian Security Intelligence Service (CSIS), 8. Air Canada,9. Public Service Commission, 10. L'Oréal

Engineering/IT/Natural Sciences: 1.Governement of Canada, 2. Health Canada, 3. Google, 4. Provincial Government, 5.Apple, 6. Microsoft, 7. Canadian Natural Resources Limited, 8. Research In Motion (RIM),9. Bombardier, 10. IBM

Health/Medicine: 1. Health Canada, 2. Government of Canada, 3. Provincial Government, 4. Google, Johnson & Johnson, 6. GlaxoSmithKline, 7. Pfizer, 8. Apple,9. Air Canada, 10. L'Oréal

To view the Universum Top 100, go to

If you’d like more information on this topic, or to schedule an interview, contact Kate Balog. Email: Tel: 215-546-4900 x217


About the Universum Top 100 IDEALTM Employer Rankings – Canada Edition
The results are based on the answers of 9,956 number of students, studying for degrees in Business, Engineering, IT, Humanities, Liberal Arts, Education and Natural Sciences, and 22,859 number of individual employer evaluations. Each respondent is presented with a list of 140 national and international employers, nominated by the target group through an independent and structured nomination and assessment process, which prevents companies unfairly influencing their position. Respondents acknowledge those companies they would consider working for. Of the companies selected as ‘considered employers’, the respondents then select their five ‘Ideal Employers’. The rankings, dubbed the Universum Top 100, measure the level of employer attractiveness of companies or organisation on the recruitment market.

About Universum
Universum is an international company which specialises in the field of employer branding*. Founded in 1988, its goal was to improve communication between students and the employers who want to recruit them. Today, Universum’s mission is to help employers excel in recruitment and retention by ensuring improvements to their employer brand. Universum delivers a full range of services in research, strategic consulting and communication solutions that enable employers to better understand, attract and retain current and future ideal employees. Universum is a trusted partner to 1,200 clients, including many Fortune 500 companies, and co-operates with 1,500 universities worldwide to conduct research on the career and employer preferences of top talent. Last year, Universum surveyed 300,000 students and 80,000 professionals worldwide. For more information, go to

*Employer branding is the strategy companies use to appeal to desired current and future ideal talent.
Contact Information
Universum Group
Kate Balog

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