London, United Kingdom, June 21, 2010 --(PR.com
)-- Meta Game Universal’s awarding winning Cargo™ system allows anyone to create professional casino games without programming expertise via its visual toolset. Now, with the new free trial version, available for download from www.metagu.com, operators and platform providers can see for themselves how easily they can develop complete games for their existing systems.
The Casino market is plagued with similar looking games; often to the point where players forget which website they are on. Developing good unique games has been an expensive and slow process, but CargoF™ changes that. By utilizing CargoF™, development timescales are reduced, costs lowered and differentiation in the market place becomes easy.
CargoF™ also provides the ability to "Deep Rebrand" an existing game. It allows games to be produced which look and feel completely different, but which have the same game maths and underlying mechanics. This is radically different from the "shallow rebranding"available via standard re-skinning systems, where players can almost always tell that the game is a copy.
"In today's casino marketplace everyone is struggling to differentiate themselves and game development difficulties is at the heart of this problem. Operators with the same content as everyone else will be inevitably involved in a classic case of a 'race to the bottom' and it's difficult to see how they will survive that process.” Said Owen Cullum, CEO of Meta Games Universal Ltd. “CargoF™ will change things by enabling differentiation, faster time to market and reduced costs."
CargoF™ is very cost effective solution for platform providers and operators. Casino and Instant-Play games can be generated by just using CargoF's friendly Graphical User Interface (GUI). The designer never has to care about software programming and because the game source code and executables are auto generated with guaranteed quality, it streamlines the testing and approvals process. “We use Cargo to develop all our games available for licensing and rebranding” said Tobias Selwood, CTO of Meta Games Universal Ltd.
By utilizing CargoF™, operators can be differentiated with uniquely branded content and, in response to changing market conditions,with rapidly updated games libraries and so help to reduce player churn. Platform providers will be able to provide operators with a large rapidly developed differentiated library of games with reduced development costs and timescales.
The Free Trial is available from the Downloads section of the MetaGU web site (www.metagu.com)