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SMARTHINKING Launches New Strategic Branding Process

Washington, DC, June 23, 2010 --( SMARTHINKING, Inc. (, the market leader in providing online tutoring and academic support to students, has announced that it has selected Wendt Partners, a strategic brand consultancy headquartered in Arlington, Va., to guide the company through a strategic brand development initiative. The branding initiative will seek to position SMARTHINKING and its market-leading services with a focus on the student experience, and the roles that a wide variety of partners, including tutors, faculty and academic support staff, play in helping students succeed in school and college life. Wendt Partners will develop and enhance visual identity components; create a complete online and print communications platform; consult with SMARTHINKING on content development and market positioning; design and deploy a comprehensive new corporate website; and support a wide range of strategic marketing, business development and public relations priorities.

“Wendt Partners’ work on behalf of our brand strategy was extremely thorough, and it engaged all of our staff and stakeholders in a dynamic and valuable business process,” says Kathy Clark, CEO of SMARTHINKING. “We are excited to be continuing our partnership with them to turn this strategy into a complete communications program that will help to support and accelerate our growth.”

"It is exciting and rewarding to work with a client through all three stages of our strategic branding methodology -- from business strategy to identity development and on to integration and deployment -- as we are with SMARTHINKING,” said Douglas Wendt, president of Wendt Partners. “We look forward to our continued work with the employees and partners of this dynamic market leader."

SMARTHINKING is the market leader in providing online tutoring and academic support to bolster student performance, persistence and retention. Its services were honored with the Software & Information Industry Association (SIIA) CODiE award for Best Instruction Solution for Students at Home. Schools, colleges, universities, libraries, government agencies, textbook publishers and other education providers partner with SMARTHINKING to increase student achievement and enhance learning. SMARTHINKING connects students to e-structor®-certified tutors for assistance in math, writing, science and business, up to 24/7, on any Internet connected computer. SMARTHINKING’s corporate office is located in Washington, D.C. For more information, visit

About Wendt Partners:
Wendt Partners is a strategic consulting and communications firm that develops powerful branding and market positioning strategies that become directly embedded within the business and management models of client organizations through our Implement Innovation (tm) approach. The firm brings together four essential professional services to provide this capability to executive leaders: strategic consulting, branding & messaging, organizational development and integrated communications. Clients include a wide range of leading organizations in the association, business-to-business, education, nonprofit and technology sectors. The firm maintains offices in the Washington, D.C. and Harrisburg, PA regions, and serves clients nationwide. For more information on Wendt Partners, please visit

Brittney Storm
MMI Public Relations
(919) 233-6600

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