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Early-Adopter Cat Owners Not Shy About Asking for Design Changes

As sales for the innovative Kitty Litter Gripper Mat rise, so do requests for design change.

Austin, TX, June 23, 2010 --( Austin, TX-based Cleanicity reports that cat owners who have switched from traditional cat litter mats to the new Kitty Litter Gripper Mat are eager to participate in the new product’s development.

“It’s a good problem. We just launched the product in March 2010 and already are making design changes,” laughed Carol O’Brien, Cleanicity’s founder and CEO. “Our customers love the functionality and effectiveness of the Kitty Litter Gripper Mat and want us to tweak the look.”

The innovative Kitty Litter Gripper Mat is a cat litter mat with 30 layers of clear adhesive film that captures cat litter on its sticky surface. When the top layer is full, cat owners remove it to expose a new, clean layer. To attach the mat to the floor surface, white adhesive strips are adhered to the bottom of the mat during the manufacturing process.

Ms. O’Brien indicated that the adhesive strips are undergoing the design change. “The strips are going from white to clear to match the adhesive layers of the mat,” O’Brien explained. “Customers will start seeing the change in July 2010.” According to Ms. O’Brien, additional style choices are in the works as well and customers will see new colors and options starting in the fall.

Currently, the mat is available on-line and in select retail locations. To learn more about the product and to see an online demonstration, please visit

About Cleanicity
Founded in 2009, Austin, Texas-based Cleanicity is a privately held manufacturer and distributor of innovative consumer goods that work harder at keeping your home cleaner. Using the latest in product technology, we enhance ordinary products to save you time and money while minimizing your cleaning efforts. Designed for clean freaks and discerning home and pet owners, our line includes Kitty Litter Gripper Mats, Sports Matter Mats, and soon the latest in microfiber cleaning products. For additional information, please visit

Press Contact:; 888.919.CLEAN

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Carol O'Brien

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