ArtFire’s New Item Page: Increasing Flexibility for How Artisans Display Their Items

ArtFire’s new item page combines months of research with community feedback

Tucson, AZ, June 23, 2010 --(, the premier artisan marketplace, has just launched their revolutionary new item page for sellers. This redesign is based on input from their Maven Marketing Team, conversion rate optimization research, and general buyer feedback to make the page as efficient as possible.

Buyers will notice multiple large yellow "add to cart" buttons at different points on the page, thus making them easy to find for even members new to the site. Buyers will also notice clearly labeled shipping information, complete with easily recognizable icons. With these features, shoppers are able to make a purchase and send a message to the artisan without having to sign in or create an account.

A list of social media button makes the page easy to share with fellow sellers and buyers alike. These buttons include commonly recognizable icons, and allow users to share any item on the site on various social networking sites with just a click of their mouse.

ArtFire has also built in a newly re-designed "Market Hub" for the seller to show off their different social networking presence online. This helps establish credibility and a connection with the shopper before the purchase is made.

(Quote Attributable to John Jacobs, CEO of
"We feel it is critical for our team to stay up to date in that latest advances in shopping conversions in e-commerce. This item page is the culmination of months of research to make sure our artisans stay on the cutting edge of selling technology."

More about is the premier artisan marketplace for handmade, fine art, vintage, media, and craft supplies on the web. ArtFire is run on the philosophy of Community Directed Development, in which members of the site are in direct communication with developers to determine the direction of the site. ArtFire’s Maven Marketing Team, used in the brainstorming process of the new item page, are a group of enthusiastic ArtFire members who help test out new site features, promote ArtFire, and offer their input on new projects. With their help and that of the general community, ArtFire has been able to design an item page which is both visually appealing, efficient for buyers, and easy to promote.


For more information, please contact:
Tony Ford, COO
ArtFire, LLC
Tony Ford