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Pinch of scratch, Dash of Rock - It Creates a Recipe for Success - Cuisinart Canada Hires Agencies for Public Relations Push

Toronto, Canada, December 07, 2006 --( Cuisinart, a name synonymous with cooking and food preparation, wants to promote brand awareness and stimulate sales with the development of a new public relations campaign. scratch has been hired to develop and execute this campaign for the Canadian market. The agency also handles the Waring PRO line for the small appliance manufacturer.

Given the scope of this project, scratch has partnered with one of Canada’s premier boutique agencies, rock-it promotions. Debra Goldblatt and her team were chosen to partner with scratch after an exhaustive agency review. rock-it promotions was chosen based on their reputation as an assertive, well-connected, and creative organization.

“Cuisinart is an icon in the small appliance world with a product offering that encompasses almost everything you need for your kitchen,” says David Riabov, Partner, scratch. “We are excited about the opportunity and look forward to working with rock-it to promote this wealth of product lines.”

The public relations campaign will begin in December and lay the groundwork for media relations in 2007. scratch and rock-it look forward to developing some innovative and unique programs that will firmly establish Cuisinart as the leader in small kitchen appliances. 

About scratch
scratch is a full-service marketing communications firm with expertise in both on-line and off-line development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, public relations, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit

About rock-it
rock-it promotions will celebrate its 7th anniversary in January, 2007. Founded by Debra Goldblatt, rock-it has become one of Canada’s strongest boutique PR firms. Their goal is simple: create public relations campaigns that build recognition and generate positive media coverage for their clients. Services include media outreach, celebrity outreach (including gift lounges and gift bags), events and opening parties, sponsorship, program/product positioning and launches, and personality profiling. For more information about Debra Goldblatt and her team visit

About Cuisinart Canada
A leader in culinary appliances, professional quality cookware, and kitchen accessories, Cuisinart is best known for introducing the food processor to Canada in 1975. In an effort to help customers ‘Savor the Good Life,’ the company manufacturers a full range of products including cookware, cutlery, blenders, hand mixers, coffeemakers grill, rice cookers, toaster ovens as well as food processors electric kettles and scales. For more information on Cuisinart products visit

About Waring Pro
Waring Pro, universally known for introducing the first blender to American consumers, is one of today's leading manufacturers of professional quality, small appliances for the home. The company was acquired on May 9, 1998, by Conair Corporation, which also owns Cuisinart. The company manufactures a line of professional quality consumer products that includes blenders, juice extractors, waffle makers, deep fryers, meat grinders, meat slicers, and convection ovens. Waring Pro is available at all national retailers and gourmet stores across Canada.

Contact Information
David Riabov
416-535-0636 ext 230

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