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KEF America Partners with Marketing Matters for Consumer Awareness PR Campaign


Full-service public relations and marketing agency to provide PR support to leading loudspeaker manufacturer.

Hollywood, FL, June 24, 2010 --(PR.com)-- Marketing Matters, a strategic integrated public relations, marketing and advertising agency, has been awarded the contract to develop, implement and manage public relations activities for KEF America, a division of KEF Audio, the renowned British manufacturer of innovative, reference-quality loudspeakers. Marketing Matters will assist KEF America in building greater awareness of the manufacturer’s award-winning loudspeakers among consumers within the US markets.

“Anyone who enjoys a high-quality audio experience understands that KEF is second to none in terms of products and performance,” said Coleen Sterns Leith, president of Marketing Matters. “We are confident our partnership will help bring increased awareness for KEF’s stellar product lines.”

Bringing together its team of public relations and marketing experts, Marketing Matters will help KEF America build even greater awareness of new and existing product lines using the latest PR strategies and tactics including media relations, social media, SEO and special events.

“Marketing Matters has an outstanding reputation within the consumer electronics and audio industry,” said Alec Chanin, president of KEF America. “With their expertise in public relations and their understanding of our audiences, we look forward to working with the team at Marketing Matters to further establishing the KEF America brand.”

For more information on Marketing Matters and KEF America, please visit www.marketingmatters.net and www.kef.com, respectively.

Talking Points

Marketing Matters has been named the agency of record for KEF America.

KEF America is a division of KEF Audio, renowned British manufacturer of innovative, reference-quality loudspeakers.

Marketing Matters will assist KEF America in building greater awareness of the manufacturer’s award-winning loudspeakers among consumers within the US markets.

About Marketing Matters
Founded in 1997, Marketing Matters is a full-service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom-published consumer magazine. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives. For more information about Marketing Matters and its services, visit http://www.marketingmatters.net

About KEF
KEF, a division of GP Acoustics, is a UK-based company that has earned a reputation as the premier manufacturer of stunning, audiophile-quality speakers for modern home theater, hi-fi and custom installation applications. KEF products, distributed around the world, have won awards on both sides of the Atlantic. KEF is a brand name long associated with style, quality and technical innovation. Founded in 1961 by a British electrical engineer named Raymond Cooke on the banks of the River Medway, KEF is driven by a passionate belief in the power of innovation and quality. Still occupying the same riverbank site, KEF remains passionate about its patented, proven technologies such as Uni-Q® and ACE®. These characteristics, traditions and, above all, quality, secure KEF's reputation as a world class manufacturer of the best speakers in the world.

About KEF America, Inc.
KEF America, a division of KEF Audio, offers loyal North American audiophiles a line of innovative speakers and components unmatched in the industry for quality and innovation. Headquartered in Marlboro, New Jersey, KEF America shares the same guiding principles as its British counterpart: ground-breaking design, exceptional sound and an unshakeable commitment to excellence.

Press Contact:
Coleen Sterns Leith
President, Marketing Matters
Email: coleen@marketingmatters.net
Ph: 954/925-1511

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Contact Information
Marketing Matters
Scott Moody
954-925-1511
Contact
www.marketingmatters.net

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