London, United Kingdom, June 26, 2010 --(PR.com
)-- Maxifier, a division of Magenta Technology Ltd., and 24/7 Real Media, Inc. won the Ad Technology Platform award, for Maxifier, the 24/7 Real Media’s Open AdStream Optimization Module. The category was competitive, with seven other companies shortlisted at the Association of Online Publisher’s (AOP's) ninth Digital Publishing Awards on June 10.
The new category was introduced this year to recognize the crucial role played by ad technology providers in driving digital publishers’ revenue forward.
Maxifier, Open AdStream Optimization Module, provides clients with heightened capabilities to increase revenue and performance from inventory and prioritize online advertising campaigns. This seamless integration of Maxifier and Open AdStream provides publishers with actionable insight into current and forecasted performance, driving increased profits and online advertising results.
The panel of judges stated that the offering is “an innovative new product bringing standout results, and providing media owners with a high level of clarity and precise executions.”
“Maxifier increases the value and optimizes the performance of publishers’ premium and Tier 2 inventory, covering all campaigns sold on a CPM, CPC and CPA basis. It is unique in providing new levels of optimization across an entire network. Maxifier empowers ad operations to take critical business decisions and enhances the value of inventory for both the publisher and the advertiser. It increases a publisher’s visibility and control over their own data, protecting Tier 1 and Tier 2 revenues, editorial content and brand,” said Frank Lee, CEO of Maxifier.
“Publishers need the most advanced tools to drive revenue by managing individual campaigns in tandem with the entire campaign portfolio across all of their Web sites. The strength of Open AdStream Optimization, powered by Maxifier, greatly enhances and prioritizes their decision-making capabilities,” said Nicolle Pangis, Senior Vice President, Product Management, Global Media and Technology for 24/7 Real Media. “This furthers our objective of providing customers with the most innovative technology so they can yield the most revenue from their Web properties.”
For more information on Maxifier, visit www.maxifier.com.
About Maxifier, a division of Magenta Technology Ltd.
Maxifier is a leading provider of optimization and business intelligence technology for premium publishers and vertical ad-networks. Maxifier increases on-line advertising revenues through optimizing all Tier 1 and Tier 2 inventory and providing enhanced visibility and reporting of current and future ad performance. Maxifier is a wholly owned division of Magenta Corporation, a UK based company and forms part of the Eurovestech (EVT) portfolio of companies, world leaders in optimization technology.
For more information on Maxifier please visit www.maxifier.com
About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.
The AOP represents and champions the interests of companies from newspaper and magazine publishing, TV and radio broadcasting and pure online media – and the annual awards recognize and reward those businesses that strive further to grow and develop the sector.
For more information on AOP please visit www.ukaop.org.uk.
Cohn & Wolfe for 24/7 Real Media